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Sony Introduces the α7R III Camera with Professional 4K Video

Sony has again notched up its hybrid photo/video camera line with the α7R III, a new 42.4 MP full frame high-end camera with high resolution 4K video with full pixel readout and no pixel binning.

Sony said the new camera, weighing less than 24 ounces and costing $3,200 without lens, features a back-illuminated Exmor R CMOS image sensor with evolved processing. It features 10 fps shooting with improved autofocus and a 3.69 million dot OLED viewfinder with a 1280 x 720 resolution view.

The new camera is faster and can process more data than earlier models. It has a 15-stop dynamic range and high sensitivity with noise reduction of more than a full stop.

“We are now entering the true digital age of imaging,” said Neal Manowitz, vp of digital imaging at Sony. “The capabilities of the α7R III camera – silent shooting at 10 fps at full 42.4 MP resolution, extreme AF coverage and speed for both video and stills – exceed anything that is physically possible with a DSLR, making it an excellent symbol for this paradigm shift.”

The α7R IIIl was built without an optical low pass filter to maximize resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an five-axis optical image stabilization system that results in a 5.5 step shutter speed advantage.

Click to enlarge.

Click to enlarge.

There is a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate color reproductions of skin tones.

Sony said the α7R III is an exceptional video camera, offering 4K video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K of information, oversampling it to produce 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma) is available that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility.

The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

The Sony α7R III will ship in November.

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