Articles You May Have Missed – October 11, 2017

AES67 audio networking was a hot topic at IBC. To help readers better understand the technology, The Broadcast Bridge has released a 3-part series written by Andreas Hildebrand, Senior Product Manager and Evangelist for RAVENNA technology. If your work touches audio, read this series. Part 2 in the package is highlighted below.

As audiences become more selective in their viewing habits, broadcasters and service providers must adapt. One way to meet the needs of this changing audience is through customized advertising. Fortunately, ad insertion technology is becoming more prevalent and smarter. Learn more about this solution in the article below.

The AES67 standard is sometimes misunderstood as the specifications on how all professional digital audio gear is supposed to work and interconnect. Not exactly. In fact, AES67 simply defines the requirements for high-performance AoIP (Audio-over-IP) interoperability. A manufacturer can implement AES67 anyway it wants, and there’s the rub.

In Part 1 of this three-part series, we examined some background on the AES67 standards development. In Part 2, we will continue learning more of the advantages and capability of AES67 with a focus on key steps to configure an AES67 system. Let’s get started. Read Part 2 in this three-part series, “Your Practical Guide to AES67—Part 2.”

An ABI Research report published in January predicted that live-linear OTT services alone would grow to about $7 billion in global revenue by 2021, up from about $1 billion in 2016. AT the same time, viewers are shifting their focus from traditional linear TV broadcast to online and OTT.

There is now an opportunity in the OTT market for traditional broadcasters to attract new audiences and retain the cord-cutting users they might otherwise lose. Interestingly, the technology is proving to be popular with advertisers. Because OTT platforms enable targeted and personalized advertising, many advertisers are now shifting a good portion of their advertising dollars from traditional to OTT.  How can you leverage this change to your advantage? Read the article, “Automated Ad Detection is a Game-Changer for OTT Content Aggregators.”

Did you miss IBC or troubled that you might have missed something important? Never fear, because The Broadcast Bridge staffed the event with multiple editors covering the show from every angle. With that information we built The Broadcast Bridge IBC 2017 Event Channel, which is filled with hundreds of new product and technology announcements from IBC. The Channel is your Go-To place for more IBC 2017 information.

Check out the Channel now because it runs only until October 20, 2017. Find out what you may have missed at IBC 2017.

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