3READY Powers Google’s Android TV Operator Tier Demo At IBC 2017

3 Screen Solutions (3SS) showcased its 3READY Android TV Client as a custom launcher for Google’s Android TV Operator Tier Program at IBC 2017.

3 Screen Solutions made its IBC debut this year showcasing a demonstration of 3READY acting as a custom launcher for Android TV.  Targeted at service providers, 3READY can help fast-track service launches for IPTV, OTT, satellite STB, cable STB and/or multiscreen devices.

During IBC 2017, 3READY was highlighted on the stands of several high-profile 3SS partners that have integrated the technology in their end-to-end video solutions. Google also demonstrated 3READY as an example of a custom launcher for an Android TV operator tier.

At 3READY’s core is a flexible best-practice frontend pre-engineered to deliver today’s most compelling functional requirements. An operator can introduce branded services faster with state-of-the-art application architecture ready to customise to the operator’s needs.

3READY is particularly geared to help optimize Android-based STB and multiscreen deployments, which are growing in popularity among operators.

The custom launcher is fully compliant with the latest Android TV Operator Tier guidelines and features of Android N and is future-ready to embrace upcoming Android O.

3SS also announced new 3READY features that deliver enhanced branding, marketing and revenue opportunities. Service providers can develop content packages that cater to specific audience groups, with a look and feel and UX that can be customized with channel and content brands managed via the 3READY Control Center.

3READY delivers operational and cost efficiencies through integrated A/B testing while advanced analytics tell the operator which content and subscriber offers are performing best. Such data can help the operator make better and faster business decisions.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Articles You May Have Missed – December 13, 2017

In case you missed a day with The Broadcast Bridge, here are two popular articles that may be of special interest. These articles focus on specific solutions to help you and your facility operate more efficiently and economically—including some k…

Broadcast for IT - Part 1 - Introduction

In this series of articles, we will explain broadcasting for IT engineers. Television is an illusion, there are no moving pictures and todays broadcast formats are heavily dependent on the decisions engineers made in the 1930’s and 1940’s. Understanding broadcast vid…

DPP - The Live Explosion

Away from traditional broadcasting a revolution is happening. Live internet streaming is taking the world by storm with unprecedented viewing figures and improved accessibility for brands looking to reach better targeted audiences. The Live Explosion, hosted by the DPP in…

Articles You May Have Missed – December 6, 2017

In case you missed a day with The Broadcast Bridge, here are two popular articles that may be of special interest. These articles focus on specific solutions to help you and your facility operate more efficiently and economically—including some k…

Analysis and Monitoring of IP Video Networks to Ensure High QoS

Migration towards ST 2110 and ST 2022-6 video networks for production and content delivery is picking up pace as the advantages of IP versus traditional SDI over coaxial cable carriage become more evident. The key drivers of IP include the introduction…