EaselTV enhances multiscreen cloud platform with HbbTV

​Multi-screen video software company Easel TV has extended its Suggested TV cloud video platform with support for the HbbTV hybrid TV platform and Amazon Fire tablet. Used by Curzon and All3Media among others, Suggested TV allows consumers to buy a film or programme on a range of devices and instantly resume watching partially viewed content on any other supported device. The newly launched version also brings enhanced web based publishing and service management tools.

“The release of our web based tools for Suggested TV brings simple real time editorial control of cloud based video streaming services to device players for any content provider,” said Bill Scott, Easel TV’s Chief Operating and Commercial Officer. “We are removing the complexity and cost of having a video store or brand video channel whilst providing the capability to keep it constantly updated, fresh and exciting.”

Recent additions to the platform include:
• Enhanced Metadata Manager to enable clients to change and enrich the information driving the video service
• Commercial Management tools to manage pricing, price banding and release windows
• Enhanced Account Management features to manage entitlement windows, more detailed individual viewing statistics and commercial and credit history.
Among features already available in the previous version are multi-screen billing and bookmarking and the ability to buy a film on a range of devices and instantly see their entitlements on all devices. Users can also pick up from where they left off and maintain their own personal library of acquired video. Customers may discover films on one device such as a roaming smartphone and then watch them on a different one, for example a smart TV at home.

The new Suggested TV version is being used by Curzon for its Curzon Home Cinema service. The Curzon service, launched in May 2014, brings cinematic releases, day and date, into the living room and is changing the model of independent cinema distribution in the UK.

The service is currently available on many big screen devices including UK broadcast TV platforms, smart TVs, tablets and streaming devices with the most recent additions to the service including HbbTV and Amazon Fire TV.

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