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Cedexis and Mux Announce Joint Data-Driven Traffic Management Based on Consumers’ QoE

Companies Cedexis and Mux announced at IBC 2017 a joint solution to cost-effectively drive superior Quality of Experience (QoE) through data-driven global traffic management. This partnership enables video publishers to gain clear visibility over their users’ video experiences, while using unique algorithms to guarantee optimal QoE at the lowest possible cost.

Mux's simple-yet-powerful video monitoring system, which can be integrated and implemented in just minutes, will be integrated with Cedexis Openmix, a global server load balancer used by the world's leading companies, including A&E, Hudl and Sky. By ingesting accurate, timely, and comprehensive QoE metrics worldwide from MUX, the Cedexis application delivery platform will deliver swift and accurate real-time, predictive traffic routing decisions that will eliminate outages, ensure consistent QoE, and keep delivery costs to a minimum.

The Cedexis Radar community currently tracks the status of Internet delivery through 14 billion user measurements every day. Mux collects, processes, and analyzes streaming video events from the consumer's video player to quickly identify QoE events. Both sets of data are then used by the Cedexis global server load balancer to make real-time predictive traffic routing decisions, improving audience growth and retention through consistent quality for viewers, and the swift resolution of congestion and downstream outages.

Openmix algorithms – which can be adjusted and executed in just minutes by customers using simple JavaScript code – can also take into account data ingested from other sources to make optimal economic decisions. This data may include synthetic monitoring details, contracts with cloud providers, usage tracking from CDNs, performance data from PLM services, and others.

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