ON TARGET... with all the latest IBC 2017 show information and product coverage, by the editors of The Broadcast Bridge - filtered by category.
Click here

Accedo Shows New Android TV Operator Tier Launcher at IBC 2017

Accedo, a vendor of TV applications and software tools based in Stockholm, Sweden, has made IBC 2017 the launch pad for the Android extension of its Studio Pay TV edition product.

Android is by the far the largest ecosystem for third party apps and so Accedo’s new Studio Operator Tier Launcher for Android TV is a key addition to the portfolio. It has been designed to help pay TV operators extend existing Set Top Box (STB) based video services to embrace the Android TV ecosystem and tap into the available apps and tools.

But there is still an element of the wild west about the Android ecosystem and Accedo has set out its stall as a provider of software that acts as a sanitized bridge into that environment, allowing operators to stay in control of the overall experience without tarnishing their brand. According to the company, the Accedo Studio Operator Tier Launcher for Android TV allows pay TV operators to differentiate their video services, own the user experience, and fully prioritize their content ahead of third-party material, while getting the new Android features and services to market quickly.

The package has tools to help integrate the extended service fully with the operator's existing content management systems, video infrastructure, and other back-office components. It also provides the foundation of a personalized user experience featuring strong recommendation in combination with a traditional broadcast channel guide. Indeed, it comes with a cloud-based user interface management platform allowing the operator to re-brand, re-skin, and re-configure the Launcher with a customized user interface for each deployment. It provides all the usual features, such as network based recordings, catch-up TV and VoD, as well as the world of Android app-based content.

The firm will also be showing its cloud based pay TV platform, Accedo One, its first cloud platform itself only launched early in September 2017.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Broadcasters Must Embrace Mobile Strongly or Die

The biggest challenge facing broadcasters is how to embrace mobile phones at both ends of the content spectrum, for creation and viewing, rather than rushing headlong into immersive TV for the big screen.

Articles You May Have Missed – October 11, 2017

AES67 audio networking was a hot topic at IBC. To help readers better understand the technology, The Broadcast Bridge has released a 3-part series written by Andreas Hildebrand, Senior Product Manager and Evangelist for RAVENNA technology. If your work touches…

Applied Technology: Crystal Connect

Many broadcasters and television networks consider the provision of linear content Over The Top (OTT) for on-demand streaming a necessity. The process, however, is far more complex than preparing a file and sending it to an OTT provider. Several factors…

Rohde & Schwarz Embraces IP Standards at IBC 2017

Rohde & Schwarz, like many companies in this sector, were once known as hardware manufacturers but are now evolving to offer new solutions. In a future where IP connectivity reigns and resolution increases to 4K and beyond it is vital…

OTT Enters Next Stage with Live Programming and Interactivity

OTT services are at the front line of competition for both traditional broadcasters or video service providers and emerging players, all seeking to exploit changing consumer viewing habits driven in turn by improving quality on connected devices.