Aframe Promotes New Workflow Orchestration Capabilities

Page loads in Aframe are now 5x faster than just six months ago.

As Production teams continue to wrestle with how to efficiently process and distribute hundreds of audio and video files to different collaborators, new platforms that leverage IP-based cloud computing and sophisticated networked (SaaS) infrastructures are now available that stimulate real-time collaboration and increase productivity.

Among the latest to emerge is from a company called Aframe—which got its start in the UK (London) and is now also in Boston, Mass.—that is helping production and post professionals share and collaborate on files amongst their team members, no matter where they are located. Aframe has now introduced an expanded version of its software, in the form of a cloud video production system that gives users the ability to collaborate, review, approve, archive and tag (using metadata) individual files or related elements of a specific file.

Page loads in Aframe are now 5x faster than just six months ago, according to the company, and a User Interface lets users see more clips per page, for more efficient footage organization. Indeed, the company said that thousands of video professionals around the world currently work with Aframe to organize and streamline video production or as a dedicated media asset management (MAM) solution.

“The real value to our customers comes when we can automate as many of the ‘house-keeping’ processes as possible so that they can focus on the create part,” said Mark Overington, President, Aframe N. America, adding that the new Aframe platform is a desktop application that can be widely distributed among production teams and accessed with a Web browser. “Customers want something that’s fast, efficient and reliable.”

The New Aframe platform streamlines the process of creating media. For example, an “administrator” has access to a series of “folders” that help them manage available resources and see the status of any given project. The software also allows users to automatically transcode content in whatever format is required. This would include a drag-and-drop automated file upload to enable “Share to Many” capability for simple and timesaving workflow orchestration. The Aframe application automatically transcodes content into an h.264 viewing copy, and, if desired, can also automatically transcode the footage to one or more of a number of different broadcast standards—such as XDCam, DVCProHD and DNxHD—before delivering it to team members around the world.

As a form of security, authorized team members must be “invited” into a watch folder before they can gain access to the materials inside. File transfers are AES encrypted during both download and upload, while a new Share links dashboard tracks all media transfers of footage from the project to provide full visibility over your precious content. Share links can now also be managed even after they have been published.

“What people really like about the new software is that it’s designed to be “self serve,” Overington said. If someone notifies me that there’s content waiting for me on Aframe, I can download it immediately or wait until I really need it. Other platforms send you the file whether you ask for it or not.”

Aframe’s “Metrics Dashboard” provides analytics on cloud video storage use, per-account-seat allocation, file transfers and share links created.

Fox Sports 1 Network in Los Angeles, Calif., uses Aframe extensively as a “store-and-forward” file delivery system, as does the BBC in London. Aframe maintains redundant disaster recovery data centers in London, New York and Los Angeles to ensure client assets are never lost and are always available. Overington said some of his larger clients store up to 85 TB of data with them and have never had a problem gaining access to it.

The software also offers a “Metrics Dashboard”, whereby analytics on cloud video storage use, per-account-seat allocation, file transfers and share links created are clearly visible and adjustable. Important data shows who is using what resources, where, at a glance for both cost allocation purposes and to provide insight on better ways for teams to work. There is also an improved share link management tool lets users see at a glance the links they have created to Aframe content, where they were shared, by whom and how many times each clip has been viewed.

The company said it has made the software tool suite more “granular,” with expanded role-based access rights and team management controls suitable for enterprise-scale use. Aframe account administrators can see across all projects within the account while assigning either another administrator with administration controls. They can also assign certain users the ability to only view and interact with a specific project or workspace, rather than being able to see the entire video collection.

Lastly, there’s new integration with third-party products like Adobe Prelude, helping users to maintain their preferred video workflow. XMP Metadata created in Adobe Prelude—a popular tool for logging and rough-cutting newly acquired content—is now captured at the point of upload. Timecode-based locators and clip summary metadata is preserved and presented in the Aframe UI, allowing team members to search against this information and add their own notes before aggregating video annotations into an edit system of choice.

“As disparately located teams continue to work closely together, they are looking for a system that is seamless and doesn’t get in the way of the creative process,” Overington said. “I think in just the past three years the industry has become more comfortable with using cloud-based services and leveraging its advantages for their workflows. We’ve reached a tipping point where anything’s possible, as long as you configure the network the way the user wants and don’t try and retrofit a technology platform that doesn’t quiet fit.”

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