Ericsson Targets Contribution Encoding With Software

Ericsson claims its new product is the first software-based, multi-application media processing platform targeting the contribution market.

Ericsson's MediaFirst Content Processing is presented as having superior low latency, and the ability to repurpose processing functions to deliver increasingly immersive video experiences.

The first application intended for the platform is UHDTV HEVC contribution decoding. By combining COTS servers with Ericsson hardware acceleration, service providers can efficiently future proof media processing applications, the firm contends.

Paired with Ericsson’s AVP HEVC contribution encoders, MediaFirst Content Processing provides the an end-to-end solution for UHDTV or HD HEVC contribution. It supports either ASI or IP inputs and 4:2:0 or 4:2:2, 8-bit or 10-bit uncompressed outputs via a range of industry standard connections.

Arpad Jordan, Head of Media Processing & Delivery, Media Solutions at Ericsson, says: “MediaFirst Content Processing will offer a way for contribution service providers to deliver revenue generating, immersive viewing experiences like UHDTV at an affordable cost. Better yet, they will be able to repurpose media processing applications and optimize cloud architectures.”

Future applications will support emerging contribution use cases – VR perhaps - and enable the benefits of cloud within a Distributed Cloud Contribution architecture, Ericsson said.

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