SAM Shows Cloud Playout, IP Routing and 360-Replay Solutions

Snell Advanced Media (SAM) will be demonstrating live channel deployment on AWS IP as well as remote production solutions among other exhibits at IBC. A highlight of the booth will be Timeline Television’s latest UHD2 IP, 4K & HDR OB truck.

With the launch of the latest ICE SDC, the company says its customers can rapidly spin up/down fully featured channels.

SAMs continued investment in cloud solutions has resulted in an expanded portfolio of products that include high end Alchemist conversion and multiviewers. SAM’s customers are benefitting from the innate elasticity of software deployed cloud services as the industry shifts its business models to match the changing financial dynamics of the media industry,” the firm says.

It will have a range of turnkey IP routing solutions featuring SMPTE 2110 support on show. SAM’s native IP products including multiviewers, processing systems, production and master control switchers featuring 25, 50 and 100GbE interfaces will also be there.

Visitors to the stand will be able to see SAM’s ability to handle fully uncompressed UHD and HDR signals, on Timeline’s UHD2 truck.

SAM’s technology was successfully deployed between Poland and London by UEFA for the world’s first uncompressed UHD remote production, which took place during the 2017 UEFA European Under-21 Championship Final earlier this year.

For remote editing, SAM’s Go! multi-platform editor allows users to view, carry out rough cut edits and finalization from any device in any location for breaking news or distributed working during productions.

The Alchemist standards and frame rate conversion complements the UHD/HDR capabilities of the Kahuna production switchers and LiveTouch multi-format replay system.

“SAM’s products enable seamless multi-format live production and replay with any resolution content across IP, SDI and 12G-SDI domains,” it states.

The firm says it will demonstrate live production workflows that can use any combination of format and resolution - from SD and HD to live 360 UHD and UHD/HDR while publishing to any platform, including social media.

You might also like...

Migrating To The Cloud Takes Careful Planning For Work-From-Home Workflows

It was late in 2018 when a major public broadcaster in the UK came to London-based 7FiveFive, a technology solutions provider, with a growth challenge. Their postproduction department had about 75 edit positions throughout the building working off a shared storage SAN…

Broadcast Audio Workflow: Part 1 - News, Sports & Chat Shows

We continue our series on Broadcast Audio Systems with a discussion about workflow with multi-award winner Robert Edwards. We look at general purpose workflows, and some considerations for different types of production across news, sports and chat shows. As the…

Production Control Rooms Get Increased Flexibility At IBC 2022

While cloud-based, decentralized infrastructures are increasingly becoming an efficient way to produce and distribute live and pre-recorded television content, it all starts with a control room, physically located somewhere that must be staffed and sources managed with the utmost care.…

Virtual Production At IBC 22 Takes On A Volumetric Appeal

Virtual production in today’s physical world means creating in-camera stunning backdrops and immersive environments for live action talent to interact with for feature film and television projects. Volumetric video capture (VVC), as it’s called, refers to creating 3D CG …

Master Control: Part 3 - Q/C & Compliance

Our third and final part of this series looks at Quality Control & Compliance, which bring efficiency, confidence, and legal conformance to daily TV station operations.