Actus Digital has found a way with Clip-Factory-Pro to simplify the re-purposing of linear broadcast content for nonlinear VOD or social media delivery.
“What we identified during the IBC show 3 years ago is that many OTT (Over The Top) broadcasters are really involved with content repurposing,” began Sima Levy, CEO of Actus Digital in our exclusive interview with The Broadcast Bridge. “but they don’t really need the full capabilities of a complex nonlinear edit (NLE) system to accomplish this.”
So Actus Digital decided to come up with a simpler way to do this, and developed a tool they called “clips creation”.
The idea is they treat program elements, segments and inserts such as commercials as clips, and while the live linear broadcast is going out over the air, they offer side-by-side nonlinear clips creation and sequencing for VOD (Video on Demand) and Catch-up TV.
Instead of using a complex NLE, Actus Digital's Clip-Factory-Pro relies on clips creation.
Their latest release to accomplish this is called Clip-Factory-Pro, and although it’s not as full-featured as a craft NLE, the system does include a set of video editing functions, such as blurring, muting, pre/post rolls, ad removal and more.
“All this goes on while the program is live, and can be ready shortly after the broadcast is completed,” Levy said. “With our system, this also includes transcoding the content to formats to service the various outlets available today, including social media. It’s targeted toward the new media platforms, where speed is key.”
Among the customers who are currently using this Actus Digital “clips-based” approach are CNBC, Sky, AMC Networks, Fox, Sony, Star, BBC and Disney.
“This is an end-to-end solution,” Levy said. “Clip-Factory-Pro does all the recording, transcoding, and playout. We listen carefully to our customers and tailor the system to their needs. The most recent result of this has been the implementation of automation.”
If the customer can provide their play out list to Actus Digital complete with metadata, the clips creation process can be automated through Clip-Factory-Pro.
“The playout file tells us where the commercials are so we can remove them if necessary, giving us a clean program,” Levy explained. “So depending upon what the customer wants, we can provide manual, semi-automated or fully automated clips transcoding and sequencing services.”
Levy insists that the Clip-Factory-Pro system is so simple that customers can start using it with just 10 minutes training. You can even work with it at home using low rez proxies and then send them online in HD resolution.
“Clip-Factory-Pro is an expansion of our Clip factory suite of products,” Levy said. “It will be constantly growing with new features and capabilities.”
You might also like...
Artificial Intelligence is more than just one element. In this article, we look at and describe the many parts AI encompasses.
After visiting the recent Henry Stewart DAM (Digital Asset Management) conference in New York, Gary Olson asked some very difficult questions of Cloud vendors regarding security. Their responses may surprise you.
Moving to IP opens a whole plethora of options for broadcasters. Engineers often speak of the advantages of scalability and flexibility in IP systems. But IP systems take on many flavors, from on-prem to off-prem, private and public cloud. And…
Ground breaking advances in storage technology are paving the way to empower broadcasters to fully utilize IT storage systems. Taking advantage of state-of-the-art machine learning techniques, IT innovators now deliver storage systems that are more resilient, flexible, and reliable than…
This FREE to download eBook is likely to become the reference document you keep close at hand, because, if, like many, you are tasked with Preparing for Broadcast IP Infrastructures. Supported by Riedel, this near 100 pages of in-depth guides, illustrations,…