German public news broadcaster Norddeutscher Rundfunk (NDR), has implemented EditShare XStream EFS shared storage and Flow media asset management for its network of overseas studios. The workflow, which was designed and deployed by EditShare business partner MoovIT, features automation and integration with the new HelmutFX Enterprise Service Bus solution (ESB) and Adobe Premiere Pro CC for asset tracking and migration from acquisition to archive.

“NDR required a platform that would automate many repetitive tasks and in turn support a much faster turnaround on media packages as well as better integration with its Adobe Premiere CC editors,” comments David Merzenich of MoovIT. “We leveraged the Flow API to integrate HelmutFX ESB with EditShare solutions. This allowed us to deeply automate everything from importing clips and adding metadata to triggering projects right within Adobe Premiere Pro CC. NDR journalists never have to leave the Premiere Pro interface. HelmutFX handles the administrative tasks while, behind the scenes, Flow automatically manages transcoding, project setup, file synchronization and even media space creation on the EditShare shared storage platform, giving journalists the benefits of media asset management and shared storage right from their editing application.”

Howard Twine, director of software strategy, EditShare adds, “The Flow API is very easy to work with; the level of integration and automation our partners can achieve with applications such as Adobe Premiere and HelmutFX is extensive. At NDR specifically, MoovIT has been able to automate content movement exactly the way NDR wants it from the time it is ingested onto the server until it reaches the NDR archive and back into production. Taking it a step further, MoovIT leveraged the Flow API to custom automate the movement of media to the point that the NDR journalists power up Adobe Premiere and have their projects already created in the right media spaces and tagged accordingly. They just focus on creating the story itself, with EditShare Flow and XStream EFS working in concert with HelmutFX.”