EditShare’s new Flow media asset management platform is now available working with third party storage. 

“Filmmakers, content producers, broadcasters… just about anyone creating content for a living spends an exorbitant amount of time and money creating their assets,” comments James Richings, managing director, EditShare. “The sole purpose of Flow is to help creative professionals find and use their valuable assets, and ultimately create better content.”

Richings adds, “What we’re showing at IBC this year demonstrates our innovative approach to media management and opens our creative tools to a much wider audience. Whatever storage you have, Flow will help you get the most value out of your content by adding a layer of intelligence to your storage platform. And with the addition of Quales, Flow will also make sure your content is always in good shape.”

Flow is presented as a highly scalable media asset management platform for managing ingest, logging, searching, retrieving, editing and distributing content. It includes advanced modules such as Flow Automation, which automates repetitive or complex tasks such as transcoding and file delivery; AirFlow for web-based review and approval; and Flow Story for remote editing and collaboration.

New for IBC, the Flow software brings MAM to other industry storage systems. EditShare’s Howard Twine, says: “Users can now host Flow on their own hardware - on premise, such as with Avid Nexus, or in a hosted virtual environment, such as Amazon AWS or Microsoft AZURE. For those facilities that have non-EditShare storage, this is a big win. Flow can now manage a wide range of third-party storage environments, automating workflows from ingest to archive and offering efficiencies that were previously only available with proprietary solutions. With a full public API, Flow provides all the flexibility required to integrate and provide powerful solutions for all kinds of content creators.”

Following the acquisition of Quales, this QC tool is now part of EditShare’s MAM offer, available as part of an integrated solution or standalone. “Right now, people QC content because they have to. Our approach is different, which is why we’re so excited about this acquisition,” says Richings. “We believe that there is inherent value in checking your content at every stage of the production and post-production process. The problem is that it’s usually time-consuming and expensive. But with Quales, we’re changing that. Our Integrated and Automated QC approach will add value at every step of a production, and it will be an important part of the content creation process in the future.”

The new XStream EFS 40NL parking storage is also shown. Bill Thompson, EditShare’s storage product manager, comments, “Parking and unparking assets is incredibly simple and only requires the storage goal for a media space to be redefined. The EFS 40NL automatically moves the content to and from parking storage as directed by users, saving valuable online storage for important production needs.”