Imagine Puts Nexio Into Indian Online Retailer

Imagine Communications has supplied kit to quadruple the channel playout count at Indian online retailer Naaptol’s production and playout facility. All four channels are now running after the upgrade in collaboration with systems integration firm Ideal Systems.

At the heart of the expanded centre are Nexio servers with Nexio Farad online storage, giving show producers instant access to any content and allowing them to manipulate live, on-air promotions and pricing in accordance with current stock levels. The infrastructure also includes an automated master control switcher and graphics, further increasing the ability to make instant adjustments in a dynamic environment. A Platinum VX router, along with additional Imagine Communications multiviewers and infrastructure products are included.

Raj Yadav, regional sales head, South Asia at Imagine Communications, added, “Naaptol is an innovative online retailer, determined to maintain its market leadership as it expands its channel capacity. A state-of-the-art production and delivery facility gives Naaptol the capacity and agility to respond to the current needs of the market with high-quality and engaging content.”

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