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BenQ’s new SW271 monitor

The new UHD SW271 27-inch monitor from BenQ is designed to appeal to both still photo and video production needs

“IBC 2017 will be the first time the new 27-inch SW271 monitor from BenQ will be on display,” said Dave Mobbs, marketing manager at XP Distribution. XP Distribution represents BenQ’s “creative class” monitors in Europe. “It’s been designed to appeal to still photographers by matching 99% of the Adobe RGB color space as well as 100% of Rec. 709 for video pros.”

The hot key puck communicates at 5 Gbps over USB-C and rests in a receptacle at the base of the monitor.

The hot key puck communicates at 5 Gbps over USB-C and rests in a receptacle at the base of the monitor.

The SW271 is also Technicolor Color certified, meeting strict standards for color accuracy. It’s rated at UHD (3840 X 2160) resolution, which is just under 4K (4096 X 2160), and displays High Dynamic Range (HDR-10) imagery.

One of the main features on all the SW models is an OSD (On Screen Display)that tracks a round controller referred to as a hot key puck. With this users can assign three different color modes and switch between them just by accessing the puck.

The hardware calibration process on the SW271 is shielded from ambient light by the monitor's own sun screen hood

The hardware calibration process on the SW271 is shielded from ambient light by the monitor's own sun screen hood

To maintain critical color display, the SW271 comes complete with BenQ’s Palette Master Element software that communicates with an external calibrator such as an X-Rite i1Display Pro via a USB-C port. This allows users to adjust the image processing chip in the monitor without changing the graphics card output data.

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