Pixel Power Shares Live Playout From The Cloud

Pixel Power says virtualized and cloud-native solutions combined with powerful, automated workflows are “truly game-changing business models.”

Pixel Power has released a virtualized micro-services architecture, Factory, that can deliver completely new pricing models that more closely align with today’s entrepreneurial media business models.    

The company will focus on its new technology platforms, StreamMaster Media Processing and Gallium Workflow Orchestration as the foundation of its modular playout and automated production products.

Factory allows broadcasters to test new markets and channel ideas by only paying for the specific features they use whenever they use them. This makes it quick and easy to create pop-up or theme based channels. Users can licence either complete systems or specific functionality as perpetual licenses, or licensed per quarter or per hour. 

The result is a much closer link between the cost of offering a service and its potential revenues, allowing broadcasters to make commercial decisions with a clear idea of the costs.

An example can be seen in one of the finalists for the IBC2017 Innovation Awards: ITV Phoenix. In this project, all the marketing materials for the channel are specified in the system’s database. From this information, Factory from Pixel Power automatically assembles all the versions and variations of each piece of content: as many as 1000 promos a month. The marketing department create the channel’s campaigns and determine what is needed for the broadcaster’s business, and Factory handles the playout.
 

     
   

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