Another Country, the Detroit Media Firm, Chooses Genelec 8331 Smart Active Monitors
Genelec 8331 speakers have been chosen by Another Country, the Detroit media facility, for its clients doing television, radio and industrial production.
Another Country, which shoots, edits and does distribution, has studios in Chicago and Detroit, with the Detroit facility as the main hub. It produces content for Detroit automakers and several major consumer brands.
Jeremy Schemm, the firm’s audio designer and mixer, said Another Country is an “all Genelec” facility. “We’ve been an all-Genelec facility for over 10 years,” said Schemm.
“Generally we like to keep up with the evolution of the product line, so in recent years we have made a deliberate move to Genelec’s DSP-oriented products, including 8250 Smart Active Monitors, 8310 Digital Input Active Monitors and others.
“When I heard the 8331’s were available, I was eager to give them a try. I put up a Ford project that I was working on and immediately I heard more clarity with a tighter center – it is amazing how much detail these little speakers bring out. I’m a big fan of reverb and these 8331’s allowed me to hear the reverb tails with a new level of depth and detail.
“The 31’s give you an extremely tight center but with space around the track – it really pulls you into the mix. You get the depth, the width, the tightness – you feel that your in the mix – it’s a wonderful experience.”
Schemm noted that the 8331’s also help him with his workflow:
“Every day I’m recording voiceovers over ISDN, and so with speakers that have DSP, and speakers like the 8331 that are that accurate, I instantly know whether I have a good ISDN connection because I can hear all the details. Some days you might work at another facility with a bad connection, and you have to fix things after the fact to make it match sonically with your other work, and that can be a challenge.
“It’s really nice to have accurate monitors that you can be confident in so that you can know that you have a good product just right from the beginning and you don’t have to make up for it on the back end.”
Schemm said with the Genelec 8331s he never has translation problems. “I can EQ with confidence because I know that whatever I edit or mix will translate across different monitor setups, from flat screens to portable devices. There are never surprises or imbalances.”
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