2018 NAB Show Event Channel

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Articles You May Have Missed – June 28, 2017

Managing media is a full-time job and doing so properly often means the difference between profit and loss. In this series of two tutorial videos, media expert Bruce Devlin explains how to better organize, and process audio and video files.

Bruce Devlin produces regular tutorial videos for The Broadcast Bridge. These classes provide expert insight on the management of video and their workflows. Here are two recent lectures that offer tips to improving content movement throughout your facility.

Componentized media is at the heart of automated workflows.

Componentized media is at the heart of automated workflows.

Splitting your media into individual components improves automation, reduces costs and increases the volume of media that can be processed. So how to best switch to componentized working when all of your current workflows use interleaved media?

Componentized media puts video in video files, audio in audio files and captions in caption files. Keeping things separate makes it easier to create the right title, with the right media, at the right time.

However some formats like AVC and ProRes, interleave the video and audio components. How do you move such content into the componentized domain? A pragmatic alternative to changing everything at once is to consider individual deliverables, so that resources and business justification can easily be communicated between engineering and management.

In the video, Get Started With Component Media Workflows, media expert Bruce Devlin explains the technology behind automated content processing workflows and IMF.

Broadcast and production industry surveys often indicate that many facilities are ready to spend money on media asset management (MAM) technology. In this latest Bruce's Short video, Bruce Devlin explains why MAM may not have the buzz of UHD, but the technology is an essential part of a modern media business.

MAM became popular when a vast number of tapes had to be identified, played or retrieved. Now that we use files, MAM is essential to tracking media files, which are often stored in a huge storage array. Without MAM the files could get lost.

Today MAM is much more than just content identification. It is about workflows and the business of running a media enterprise. Learn more about using MAM effectively in this video tutorial, “Why MAM is Rarely Trending But Always Needed.”

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