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KTBS-TV Chooses Avid to Modernize Its News and Production Workflow

Avid has announced that KTBS-TV, an independent television station in Shreveport, Louisiana, has revamped its production and news workflow and expanded its storage capacity with two of the industry’s most powerful tools: the Avid MediaCentral Platform (a tightly integrated and efficient platform designed for media) and Avid NEXIS (a software-defined storage platform for storing and managing media).

KTBS aims to simplify its workflows, enable collaboration between different departments, and quickly distribute content across multiple platforms with the Avid upgrade.

A member of Avid’s customer community since 2001, KTBS needed to refresh its newsroom, production and storage technology, which had become outdated and was reaching capacity. The ABC and CW affiliated television station also wanted to accelerate its workflows for multi-platform distribution in order to better leverage the web, which has become a very significant part of its business.

After evaluating various options, KTBS decided to invest in end-to-end solutions based on its previous experience with Avid. Using its new Avid workflow, all of KTBS’ data will reside in a central location to facilitate collaboration between its newsroom, production, and promotions departments, giving access and shared content to all users.

KTBS is the first customer in the USA to invest in x.news, a MediaCentral plug-in developed by Avid alliance partner, x.news Information Technology. x.news is a story research tool that will accelerate KTBS’ newsgathering and story creation workflows by enabling its journalists to search content quickly from many different sources.

KTBS upgraded its Avid iNEWS system, a core element of the complete Avid story-centric workflow for news creation and delivery. KTBS also replaced its aging editing systems in its promotions department with Avid Media Composer. This product is already being used in their newsroom in conjunction with the NewsCutter option.

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