KTBS-TV Chooses Avid to Modernize Its News and Production Workflow

Avid has announced that KTBS-TV, an independent television station in Shreveport, Louisiana, has revamped its production and news workflow and expanded its storage capacity with two of the industry’s most powerful tools: the Avid MediaCentral Platform (a tightly integrated and efficient platform designed for media) and Avid NEXIS (a software-defined storage platform for storing and managing media).

KTBS aims to simplify its workflows, enable collaboration between different departments, and quickly distribute content across multiple platforms with the Avid upgrade.

A member of Avid’s customer community since 2001, KTBS needed to refresh its newsroom, production and storage technology, which had become outdated and was reaching capacity. The ABC and CW affiliated television station also wanted to accelerate its workflows for multi-platform distribution in order to better leverage the web, which has become a very significant part of its business.

After evaluating various options, KTBS decided to invest in end-to-end solutions based on its previous experience with Avid. Using its new Avid workflow, all of KTBS’ data will reside in a central location to facilitate collaboration between its newsroom, production, and promotions departments, giving access and shared content to all users.

KTBS is the first customer in the USA to invest in x.news, a MediaCentral plug-in developed by Avid alliance partner, x.news Information Technology. x.news is a story research tool that will accelerate KTBS’ newsgathering and story creation workflows by enabling its journalists to search content quickly from many different sources.

KTBS upgraded its Avid iNEWS system, a core element of the complete Avid story-centric workflow for news creation and delivery. KTBS also replaced its aging editing systems in its promotions department with Avid Media Composer. This product is already being used in their newsroom in conjunction with the NewsCutter option.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Report: Ooyala, Metadata: The Future of Video from Concept to Consumer

The industry’s realization of the importance and value of metadata has been growing: The recent Pay-TV Innovation Forum 2017 survey from NAGRA and MTM found that the majority of pay-TV executives believed data and analytics would be crucial to the d…

BCE - Going Deeper - Choosing Routers

At the start of 2013, BCE at RTL City was a hole in Luxembourg’s ground and in less than four years they were on air broadcasting 35 different channels across Europe and Singapore. Costas Colombus is BCE’s Special Projects Manager and…

IMF Compliant MAMs Change the Game!

Broadcasters have finally been able to harmonize the Master Exchange Format (MXF) with the Digital Cinema Distribution format (DCP) and other international media exchange formats such as Digital Production Partnership (DPP). The result is a new specification called the Interoperable…

Essential Guide: Migrating to IP

The business case for migrating to IP is compelling and driven by the needs of business owners. Broadcast engineers must rise to the challenge and if they are to deliver reliable IP infrastructures they must understand not only the technology,…

Cloud Broadcasting - Free Software

As well as providing functionality, tangible products present the opportunity of adding worth through their aesthetic appearance, cost of manufacture and development expenditure adds to the perceived barrier to entry for other vendors, and combined with low volumes, the cost…