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RH Factor Relies on Genelec Active Monitors as TV Landscape Expands

“I would say it’s been in the last 48 months – right around four years ago — that the TV world shifted in a big way,” said Craig Hunter, principal at RH Factor, a leading independent audio post house in Burbank, California.

RH Factor with David Kelly Productions. Left to right, Dave Rawlinson, Craig Hunter, Peter Kelsey and Ken Gombos.

Hunter was referring to the sea change in the television production landscape.

“The streaming sites very quickly became a major player in how TV is produced and consumed. That means more original content every year, and more work for us and it also means changes in the production quality. Netflix, Amazon, Hulu and the others have all been churning out great content and the cable networks have stepped up their game too.”

More recent credits for the firm have included Goliath, Criminal Minds: Beyond Borders, Santa Clarita Diet, The Real O’Neals, The Guest Book and many other television projects.

Through this ongoing shift, RH Factor has relied on audio tools from Genelec in its Studio B (a 5.1 mix room that is principally used for episodic television) as well as its three other studios including a feature mix stage, a television mix stage, a layback studio and a Foley/ADR stage.

“It’s a whole different world now than five years ago and luckily we had a solid audio foundation of Genelecs in place to face these new challenges,” Hunter said.

Studio B’s current audio setup includes a 5.1 system consisting of a trio of Genelec 8260 Tri-Amplified Smart Active Monitors, a pair of 8240 Bi-Amplified Smart Active Monitors in the rear and a 7270 Smart Active Subwoofer.

Studio A uses Genelec 1038 Studio Monitors for L-C-R, a pair of 8040 Studio Monitors in the rear and a 7071 Studio Subwoofer.

“We’re always striving to produce the highest possible audio quality,” Hunter said. “In our audio monitors, we want no coloration, no hyping – just accuracy as defined by the original recording. We use Genelec tools in Stage B to optimize the room response using the proprietary GLM (Genelec Loudspeaker Management software) and AutoCal (Automated Calibration software) technologies.

“To have our monitor system able to calibrate room deficiencies and optimize frequency response as part of that process is a significant benefit to any studio owner. It’s a very high-quality reproduction of whatever it is that I’m working on. It’s important to me that if there is a problem, it’s not masked. I don’t want something that gives me the impression that my problem isn’t a problem, and the Genelecs make those elements shine through very clearly.”

RH Factor’s Studio A 5.1 monitoring system employs Genelec 1038 Studio Monitors for L-C-R, a pair of 8040 Studio Monitors in the rear and a 7071 Studio Subwoofer.

RH Factor’s Studio A 5.1 monitoring system employs Genelec 1038 Studio Monitors for L-C-R, a pair of 8040 Studio Monitors in the rear and a 7071 Studio Subwoofer.

One shift in TV production has been a general “loosening” of audio limiting while preserving loudness – meaning that TV audio is now generally more similar to film audio in its dynamic range.

“It used to be that the studios wanted a more restricted soundtrack, which works better for older-style TVs, but isn’t really necessary in today’s world of digital devices,” Hunter said.

As he looks ahead, Hunter said “I don’t see these trends reversing or slowing down. Bandwidth is less and less of an issue, which means people will be consuming high-resolution content any time, any place. We can’t predict exactly what the future holds in this industry, but I know that with our Genelec systems, we’ll be ready for whatever comes our way.”

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