Red Giant gives editors more creative style with text creation in its new Universe 2.1 set of text effects plug-ins.
Red Giant has released a major update to its collection of GPU-accelerated library of effects and transitions. In this case it relates to the text effects component, and is called Universe 2.1. Red Giant Universe offers more than 65 tools that run in Adobe Premiere Pro CC, Adobe After Effects CC, Apple Final Cut Pro X, Apple Motion, Blackmagic Design DaVinci Resolve, HitFilm and Magix Vegas Pro.
“This update includes six brand new tools and two updates to existing tools which will be delivered to all Red Giant subscribers,” Aharon Rabinowitz, head of marketing at Red Giant shared with me during an exclusive interview. “Universe has been our fastest growing product line since the release of version 2.0.”
The first he mentioned, Ecto, gives you ghostly, glowing titles.
“It actually was created for a ‘Ghostbusters’-style short we did where we needed spooking-looking titles,” Rabinowitz said. “So this is what we came up with.”
In fact, most of the new plug-ins came from the Red Giant team’s own creative goofing around as Rabinowitz tells it.
“Probably my favorite is Lustre,” he said. “As an ‘80s nerd it has a great metal sheen retro look. It was designed by Harry Frank.”
You might find it interesting that the next one Rabinowitz mentioned is intentionally lo-fi. It’s called AV Club, and it boasts a noisy text look like you might find on ancient video tapes.
“Everything is too clean these days,” he said. “This gives you the kind of look you’d see on cable access TV shows and "Between Two Ferns" with Zach Galifianaki, .and people just love it..”
Title Motion takes us in another direction. It lets you create text inside a shape and animate it in and out of the screen. It’s intended to call outs and lower thirds.
Long Shadow gets us back to old school, giving us perspective single-color shadows that go off into infinity.
“Stylistically it can be used for a ‘50s look and for more modern designs as well,” Rabinowitz said.
Then there is Glo Fi II. Rabinowitz tells us there was a Glo Fi I, but this is much more stylized, creating a smooth, silky title effect with the glow applied to only certain parts of the text. The overall user experience has been improved, too. He says it can be either relaxing or scary, depending how you look at it.
Holomatrix II has an update that includes blurred, chromatic distortions.
“I’ve been fascinated by holographic imagery ever since I heard ‘Help me Obi Wan Kenobi, You’re my only hope’ when I was a kid, Rabinowitz laughed, “so this was an attempt to recreate that look where the red, green and blue splits apart up at the edge. I concocted it with Dan Ebberts.”
Then finally, there is Line, which fills an unexpected gap.
“Do you remember those Indiana Jones movies where there are lines on maps with beginning and destination names on them?” Rabinowitz asks. “It turns out there isn’t an easy way to do that with curved lines. So we came up with a way to do it.”
This latest update to Red Giant’s Universe will be a boon to editors, according to Rabinowitz.
“Pretty much all editors end up having to work with text,” he said. “This 2.1 update is just going to make it a lot more interesting and faster for them.”
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