Decentrix Mediabase SSP Supports Cross-Platform Media Trading

Decentrix’s Mediabase SSP platform transforms manual sales processes to modern real-time transactions. The platform provides realistic market pricing and is a new addition to the company’s BIAnalytix family of solutions.

Decentrix's patent-pending Mediabase SSP platform supports cross-platform and real-time trading, with realistic market pricing built on data from the media company’s order management systems and processes. As a result, media companies can move toward real-time digital trading while continuing to leverage existing investments in people, processes, and systems.

Through a series of modules that surround the platform’s real-time database core, Mediabase SSP supports integration with internal and third-party performance measurement systems; generates valuations of audience demographics across all measurable mediums; communicates key performance indicators (KPIs) for daily sales; enables full management oversight; supports mobile access to facilitate anytime, anywhere deal completion; drives optimal use of inventory across all dayparts; and delivers historical pacing calibration for all pricing and inventory projections. In short, the Decentrix platform elevates sell-side sales processes so that they can seamlessly integrate with modern buy-side platforms. 

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