Using Telestream Wirecast software, more content than ever was streamed to the World Gliding Championship’s YouTube channel.
Earlier this year the 34th FAI World Gliding Championship races were streamed live to a global audience using Telestream’s Wirecast live streaming production software to facilitate fan engagement at all levels. Thanks to elegant new video streaming capabilities, over 20 times more traffic was registered through the website compared to previous years.
Telestream's Wirecast is a cross-platform, totally integrated live streaming production software package that enables capture, live production and encoding of live streams for broadcast to multiple servers and platforms simultaneously.
With 29 nations competing in this year’s Championship in Benalla, Australia, the addition of sophisticated live streaming capabilities helped make the event one of the largest sport aviation gatherings in the world. Wirecast live streaming enabled fans and viewers to watch the champions soar. The streaming coverage climaxed in the final three days of the event when over 12 hours of live action—much of it captured by the pilots—was streamed over YouTube and the organization’s website. In total, nearly 200,000 video views, over two million web page views and two million social media views were recorded.
In previous years, streaming of the event had been accomplished with basic static camera streaming. Consequently, gliding spectators had a very difficult time engaging with the sport. With the emergence of miniature super high resolution cameras, the event now provides captivating video footage from inside the gliders and many other unique vantage points; which are broadcast globally using streaming technology.
Wirecast is a cross-platform, totally integrated live streaming production software package that enables capture, live production and encoding of live streams for broadcast to multiple servers and platforms simultaneously.
Using Telestream’s Wirecast software, more content than ever was streamed to the World Gliding Championship’s YouTube channel. Content was edited and uploaded quickly and efficiently to both the YouTube channel and its website, ensuring that viewers did not miss out on the best of the action.
Sean Young, Media Relations, Web Master and Content Director for the World Gliding Championships, said that the main goal was to “make a live TV channel for followers of our website and social media. The ability to stream content from the championships transformed our media footprint and gave our international viewers a chance to be involved.”
Young said that Wirecast was a core part of the production mix, speeding up ingest, handling graphical overlays and managing the streaming and posting content. It also greatly increased the speed of production and delivery, making the volume of video that was produced possible.
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