SAM’s Masterpiece Claims First 12G-SDI UHD Switcher

Snell Advanced Media (SAM) has developed what it claims is the world’s first UHD master control switcher, the Masterpiece 12G-SDI.

Handling SD/HD/1080p and UHD, Masterpiece 12G-SDI provides a control interface to SAM’s Morpheus playout automation solution and can be used in combination. It receives audio signals via both SDI embedded audio and direct AES inputs and can handle a range of audio mixing tasks from audio lead and log background transitions to voice overs and voice unders.

Robert Szabó-Rowe, EVP and General Manager, Live Production and Infrastructure, SAM says, “Broadcasters today need to be able to deal with multiple formats, coming from multiple sources – including user generated footage from mobile phones – without any disruption to their live output. Masterpiece 12G-SDI has been designed and built to stand up to the most demanding of live broadcast environments and easily copes with today’s increasingly multiformat productions. It’s very important for us that we help our customer’s transition to any new formats and technologies including UHD as easily and painlessly as possible.”

Incorporating SAM’s FormatFusion 3 technology, the appliance provides broadcasters with more capacity to feed multiple format material into their channels. The system provides full support for HD, 1080P and UHD all within a 2U mainframe and with full power redundancy, eliminating the need to create multiple versions of the same material for different format channels.

You might also like...

News Production Technologies Support Seamless Working From Home

With the pandemic’s alarming numbers now decreasing, news anchors have carefully begun reporting from the studio again, albeit in separate parts of the building and socially distanced. However, the IP-enabled technology and remote workflows developed by equipment vendors across t…

Super Bowl LV Is Live Production Industry’s Biggest Triumph

When CBS Sports broadcasts images of the players taking the field on February 7th for Super Bowl LV to millions of viewers around the world, it will be the culmination of the most challenging season for live football sports production…

Lockdowns Boost Streaming Of Distributed And Niche Events

Lockdowns have accelerated some societal or technological trends that were already happening, such as remote production and home working in general.

Production In The Age Of Media Choice

The way consumers engage with content is constantly shifting and at a faster pace than ever before, leaving the television industry playing catch up. Broadcasters, production companies and content producers around the globe are seeing the complexities in production and…

2020 In Review: Industry Bruised But Not Beaten

There’s no way to sugarcoat it: The pandemic has had a highly disruptive effect on video production and distribution in 2020 and many agree it will be felt for several years. The inability for people to gather safely has made i…