TYT switches to Telestream Vantage for media processing.
Telestream, has announced that The Young Turks (TYT) is using Telestream’s Vantage Media Processing Platform to automate high-volume editing, transcoding and distribution of its programming, as well as publishing content to social media outlets.
With a goal to continue expanding the scope of their programming and distribution channels, they switched to Vantage because its purpose-built to support the needs of high throughput media processing operation. Since a high-volume of content must be edited, branded, and transcoded into numerous iterations for multi-platform distribution, TYT Network decided to migrate its operations to an automated, file-based workflow based on the Vantage Media Processing Platform from Telestream.
Produced from its Los Angeles-based studio as a live, multi-camera HDTV show, TYT is one of the largest online news and politics show in the world. Started in 2002 as a Sirius satellite radio show, TYT migrated to YouTube in 2006. Now, with more than 25 channels in its network. As a pioneer of subscription-based membership, TYT Network currently provides special, exclusive content to its vast membership.
As part of its intensive, round-the-clock media operation, The Young Turks’ live two-hour newscast must be subsequently chunked and repackaged into video segments of varying lengths for on-demand viewing. Ten clips can easily become 30 clips with all the formats, versions and derivatives needed by their distribution platforms, which today include YouTube, Facebook, Twitter, Vimeo, Roku, Pluto.tv, Hulu and Amazon. The same goes for the network’s numerous specialty channels, including sports, movies, technology, and pop culture, which must also be segmented into a variety of iterations and formats for on-demand viewing across the multiplatform ecosystem.
Since the Vantage platform consists of a family of products and options, Jonny Greenwald, the post-production technical director for TYT Network, has tailored the workflow using the following:
- Vantage Transcode Pro, which performs intelligent media processing and transcoding according to user-determined settings
- Lightspeed servers that provide hardware-based GPU acceleration to boost throughput
- Post Producer, which automates the editing, assembly, branding and captioning of video programs and segments
- Social Media Connector, which simultaneously publishes video and metadata to multiple social media channels.
- CaptionMaker and MacCaption desktop closed captioning software
Since uploading media to sites like YouTube, Facebook and Twitter is critical to the company’s business model, the Social Media Connector option was a key reason that TYT Network chose Vantage. Configured as an integrated component of the Vantage Media Processing Platform, the Social Media connector acts as a workflow portal, transcoding and uploading roughly 50 clips per day to each of the social media sites. While it currently uploads both media and metadata directly to YouTube, TYT Network is in the process of updating the system to allow it to handle direct uploads of video to Facebook, and videos over 30 seconds long to Twitter.
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