SAM Streamlines Online News Delivery with Cloud-Based VIBE

In today’s media driven world, where mobile devices are increasingly used for content consumption, the ability to turn news stories and programs around quickly, and from a single production team, is critical to success. Addressing this, at the 2017 NAB Show Snell Advanced Media (SAM) will introduce a real time and flexible solution for delivering quality live news and sports content to social media, Web and linear TV platforms called VIBE.

The SAM VIBE makes users more efficient by allowing a single team to create and deliver high quality content leveraging the combination of SAM’s sQ Servers and off-the-shelf IT storage arrays. It also offers a suite of production tools as part of a fully customizable workflow engine. The VIBE Core, a unified orchestration layer that manages and controls media wherever it resides, governs the solution. All content is stored and maintained in its original format. Packaging and delivery is fully automated for consistent, high-quality output.

With user-generated news content now incorporated into the production of news, the SAM VIBE allows input from any device to reach multiple destinations.

Neil Maycock, executive vice president and general manager, Media Software Solutions at SAM, said that in the past decade mobile devices, such as smartphones and tablets, have revolutionized the way consumers view content.

“Watching TV, especially news and sports, has evolved from a fixed pastime into an on-the-go, mobile occurrence where consumers are in control,” he said. “The challenge for content providers is to meet this demand for content anywhere while keeping quality at a premium. SAM VIBE facilitates this by offering a flexible, cost-effective system that delivers a tightly integrated single platform approach to creating and distributing content rapidly so that it reaches every screen first. This is truly a modern platform for efficient news delivery.”

SAM VIBE offers three types of user interfaces: a choice of SAM’s Rio editor or Adobe Premiere; Browser-based editing, giving users the access to the SAM Go! editor for use in the studio or anywhere with an Internet connection; and production asset management tools for ingest, media management and publishing control.

“We built SAM VIBE for the speed of the web and based on the technology of the web so that it delivers a unique combination of high production value and editorial intelligence,” said Maycock. “Our customers get a unified system that places any content in front of their audience rapidly and reliably anytime and anywhere.”

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