Get Connected… All the latest information and product coverage at the 2017 NAB Show, by the editors of The Broadcast Bridge. Filter your results by category.
Click here

Bruce’s Shorts | 4.13 - Does IMF Alter Your Visual Quality Metrics?

Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?

There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of  master once, use forever. 

In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.

Maintaining visual quality involves many things:

  • maintaining spatial fidelity
  • rescaling and aspect ration adjustment
  • high quality de-interlacing
  • noise, wanted like film grain, v. unwanted
  • changing frame rate

As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Cloud Broadcasting - The Hidden Costs

Unless you are a greenfield site, have one vendor to meet all your operational and creative needs, or are incredibly lucky, you will at some point need to integrate your Cloud Software-as-a-Service into the broadcast workflows. This is much easier…

Articles You May Have Missed – April 5, 2017

There are many benefits to a file-based workflow. One of those is the ability to automatically check video for a laundry list of errors and if the file meets compliance specifications. It is important to understand what can and cannot…

Cloud Broadcasting - Going Deeper into Security

In the previous Cloud Broadcasting article, we looked at the business case for public clouds. In this article, we delve further into Cloud Born systems and go deeper into cloud security.

Cloud Broadcasting - Public and Private Clouds

In the previous Cloud Broadcasting article, we looked at Agile software development and its relevance to cloud computing. In this article, we delve further into Cloud-Born systems and investigate the differences between public and private clouds and where you might…

Cloud Broadcasting - Agile Development

In the previous Cloud Broadcasting article, we took a very brief look at cloud security and its advantages over traditional datacentre systems. In this article, we delve further into Cloud Born systems and investigate the new requirements for software development…