Bruce’s Shorts | 4.13 - Does IMF Alter Your Visual Quality Metrics?

Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?

There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of  master once, use forever. 

In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.

Maintaining visual quality involves many things:

  • maintaining spatial fidelity
  • rescaling and aspect ration adjustment
  • high quality de-interlacing
  • noise, wanted like film grain, v. unwanted
  • changing frame rate

As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Ensuring Performance in Hybrid IP/SDI Video Networks

The broadcast equipment industry is in the process of making the transition to IP based transport for video, audio and data. This has led to development of a suite of standards including SMPTE ST 2022-6 for encapsulation of uncompressed SDI…

Articles You May Have Missed – June 14, 2017

Troubleshooting IP-centric technologies can be a new challenge for engineers. Often it becomes a case of “You don’t know—what you don’t know,” until it is too late. In addition, once the engineer knows there is a problem,…

Production Engineers - Understanding Your CEO’s Business Needs

As broadcasting moves to highly efficient production lines of the future, understanding business needs is key for engineers, and recognizing the commercial motivations of CEOs and business owners is crucial to building a successful media platform.

Cloud Broadcasting - Integration

Broadcast engineers have a whole plethora of tools available in their kit-bag to integrate systems. The common denominators are SDI, AES and MADI for media exchange, serial and ethernet protocols for control, and the trusted GPI should everything else fail.

Cloud Broadcasting - The Hidden Costs

Unless you are a greenfield site, have one vendor to meet all your operational and creative needs, or are incredibly lucky, you will at some point need to integrate your Cloud Software-as-a-Service into the broadcast workflows. This is much easier…