Bruce’s Shorts | 4.13 - Does IMF Alter Your Visual Quality Metrics?

Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?

There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of  master once, use forever. 

In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.

Maintaining visual quality involves many things:

  • maintaining spatial fidelity
  • rescaling and aspect ration adjustment
  • high quality de-interlacing
  • noise, wanted like film grain, v. unwanted
  • changing frame rate

As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Articles You May Have Missed – January 31, 2018

With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience a…

Analysis and Monitoring of IP Video Networks to Ensure High QoS

Migration towards ST 2110 and ST 2022-6 video networks for production and content delivery is picking up pace as the advantages of IP versus traditional SDI over coaxial cable carriage become more evident. The key drivers of IP include the introduction…

Cloud Broadcasting - Free Software

As well as providing functionality, tangible products present the opportunity of adding worth through their aesthetic appearance, cost of manufacture and development expenditure adds to the perceived barrier to entry for other vendors, and combined with low volumes, the cost…

Cloud Broadcasting - Integration and Security - SSL Certificates

In the last article on Cloud Broadcasting we looked at integration and how we communicate with SaaS and cloud services in the absence of GPI’s and serial connections. In this article, we introduce secure server access and issues around s…

Ensuring Performance in Hybrid IP/SDI Video Networks

The broadcast equipment industry is in the process of making the transition to IP based transport for video, audio and data. This has led to development of a suite of standards including SMPTE ST 2022-6 for encapsulation of uncompressed SDI…