ON TARGET... with all the latest IBC 2017 show information and product coverage, by the editors of The Broadcast Bridge - filtered by category.
Click here

SAM’s Morpheus UX Allows Unlimited Interface Customization in New Multi-Channel Playout Platform

SAM has introduced a user-definable control interface for the company’s Morpheus UX playout automation and ICE Channel in a Box product line. Morpheus UX gives playout automation operators the ability to customize their channel views and focus on the specific functionality they need and the task at hand. The new flexible interface will be demonstrated at the 2017 NAB Show.

What’s vitally needed, according to Neil Maycock, EVP and General Manager, Media Software Solutions at SAM, is the ability for customers to define their own user interface, even on a channel-by-channel basis if desired. They have to be able to quickly access core functionality rather than pour through unused items or menus.

“Today’s playout environments vary massively both in scale and complexity of channels,” said Maycock.  “With virtualization set to increase the ability to launch additional services, a new way of looking at control is essential. Morpheus UX is the result of a thorough analysis of today’s playout operations, where it’s abundantly clear that one size no longer fits all.”

He also said customers need to be able to focus on significant events—such as live feeds or potential error points—rather than using up large amounts of screen space with “green” events that are guaranteed to go to air. SAM’s concept with Morpheus UX was to challenge the long-held belief of what a channel playlist view should consist of and to deliver a fresh approach to playout automation. 

A standard playlist view on Morpheus UX is immediately familiar to most operators.

A standard playlist view on Morpheus UX is immediately familiar to most operators.

“This technology really puts the customer in control and there’s no other interface like it on the market,” Maycock said.

With Morpheus UX, ICE and Morpheus, customers can build user-defined panels that precisely match their playout operation and they can build screens made of as many of these panels as they need. Specific functions can be built into any screen, in any layout, and recalled at any time. Unnecessary or rarely used functionality can be hidden away, while functions that are required at the touch of a button are front and center.

With Morpheus UX, one operator can far more easily manage complex playout environments with each channel able to benefit from a different look. Morpheus UX reduces the cost of ownership for client seats, enhances data center deployments and ensures operations can be located anywhere to further reduce OPEX costs. Plus, its editing tools are intuitive for quick and easy screen development.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

UK HPA Tech Retreat Report - Day 3

Tuesdays HPA Tech Retreat was all about 360 and VR, and Wednesday focused on the versioning explosion. On the final day, delegates were given a summary of the current state of the industry, and the influences of artificial intelligence on media…

Report:  Ooyala, The Business Benefits of IP Production

Making IP work in a broadcast facility is an engineering problem to be solved. Understanding why we need IP in the first place requires deep understanding of the business benefits.

Boosting ATSC 3.0 Signal Strength Through MISO

When a significant power increase is not an option, adding Multiple Input Single Output (MISO) diversity offers an attractive path to a stronger signal.

Articles You May Have Missed – June 7, 2017

Broadcasters face a bewildering range of new technologies in an ever more competitive landscape. With new delivery platforms, OTT, streaming, cellular, VOD and others, broadcast professionals need to adopt the newest technology solutions to remain competitive. One key decision is…

Understanding IP Networks - Audio Integration

In the previous articles, we investigated IP from a broadcast engineers point of view as it helps us understand IP. In this article, we start to look at audio integration, and how we make IP work with audio signals, and…