United Arab Emirates First for NOA

Digitizing and archiving specialists NOA have made a first United Arab Emirates contract in the form of Sharjah Media Corporation (SMC).

Delivery of NOA’s Archive Asset Management (AAM) system mediARC will be completed by Q2 2017, and used to digitize and manage SMC’s entire legacy video archive consisting of 140,000 hours of Betacam, DigiBeta, U-matic, One Inch, and MiniDV tapes to SMC’s enterprise datacentre.

“The move to an AAM which handles 140,000 hours of digitized legacy content free from any vendor lock and in an OAIS based repository is a clear tendency we can see with broadcasters who take the ‘long-term’ really seriously,” says Jean-Christophe Kummer, Managing Partner of NOA. “Among other advantages, the mathematically lossless FFV1 codec in use at SMC gives us the possibility to store the source code of the replayer together with the associated essence. Integration in business processes with an existing Production Asset Management (PAM) system can be realized. I am happy that SMC decided to follow our recommendations based on our 18 years of archive management experience.”

At the front end of the operation, sixteen NOA FrameLector channels ingest media directly from tape and simultaneously monitor ISR events and RF levels to reliably detect transfer errors caused by faulty head-tape interaction, enabling a clear differentiation between ‘error-on-tape’” and ‘error-during-transfer’. This information subsequently allows for pinpoint error correction (e.g. cleaning of tape and/or replaying machine) and is also available for automatization within the workflow, to trigger or skip individual steps according to predefined error thresholds.

Integration of QC processes and metadata edit validation into production workflows is achieved with NOA’s mediARC workflow engine. To ensure SMC is building a future proof digital archive, NOA’s MediaButler is used to encode the final archival file in an open source FFV1 codec.

In a “considerably short time frame”, NOA will deliver a complete turnkey operation for SMC and provide an entire digitization and archiving facility. As well as implementing software installation, testing, commissioning and training, NOA will deliver and install all the servers and workstations.

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