Making Social Media Simple for Broadcasters

Playbox’s new powerful addition to its range of broadcast technology solves the need to support social media in programmes.

SocialMediaBox is a potent addition to the PlayBox Technology range of broadcast TV and channel branding systems. Accessed via standard web browser, SocialMediaBox enables programme production and presentation creators to incorporate comments from multiple social network feeds quickly and efficiently into a single ready-for-broadcast stream.

SocialMediaBox is client/server application using SQL-based data storage and supporting multi-user access as well as multiple outputs. A single application can be used across several television shows and channels.

Multiple user accounts may be assigned, each account then being able to create customised feeds. Access to each feed can also be configured as private, accessible by designated users or available to all users. In addition, the system provides direct control of Playbox’s TitleBox CG engine or third-party character generators for on-air presentation.

Three social media resources are presented on a single screen; Facebook, Twitter and a RSS feed. The system supports multi-users and multiple output feed channels, each of which can be customized.

To protect the TV station from errant or improper comments, two modes of publication are supported; Moderated and Instant. In the Moderated Publish Mode, viewer comments have to be marked as approved before they are pushed to air. In the Instant Publish Mode viewer comments published as soon as they are selected.

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