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Sony Launches the SF-G Series, the World’s Fastest SD Cards

Sony has announced the SF-G series, SD cards that it says expands the current high performance memory card line up to 299MB/s write speeds for 4K video with DSLR cameras.

Sony said the new cards are available in 32GB, 64GB or 128GB storage capacity. The card’s fast write speed also allows for a shorter buffer clearing time.

A Sony-developed algorithm prevents loss of speed in data writing even after repeating burst shooting, and contributes to the camera’s speed of burst shooting.

The card has an ultra-fast read speed of up to 300MB/s. Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow.

“As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless camera increases, the inherent need for larger, faster and more reliable cards becomes apparent,” said Romain Rousseau, Sony’s European Product Marketing Manager.

“Thanks to the SF-G series, we continue to show our commitment to providing a full range of extremely high performance media devices to professional photographers and enthusiasts, maximizing their camera performances.”

Sony said its SD products are reliable and durable. They offer such features as water proofing and anti-static protection which help keep contents safe.

Included with cards are Sony’s free downloadable file rescue software, which can quickly recover deleted images or videos, including RAW images and 4K XAVC-S video files.

In conjunction with the SF-G series, Sony is introducing a new memory card reader, model MRW-S1. This compact card reader offers an in-built SuperSpeed USB (USB3.1 Gen.1) standard A port for cable-free personal computer connection, so that your files can be copied faster than copying through the SD slot on a computer.

The SF-G series SD cards will be available in stores in March, 2017 and the MRW-S1 card reader will be available in stores in April, 2017.

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