In today’s world of multiple channels, devices and content sources, content owners need to be able to service all of these platforms. The problem is how to create several versions of media in an efficient manner. The Interoperable Master Format (IMF) allows content creators to produce multiple versions of a program from a single file. In the fourth season of ‘Bruce’s Shorts’, Bruce Devlin examines the Interoperable Master Format (IMF). Readers will learn about the format, how it is constructed, the benefits offered and where the use of IMF can be most effective.
Why does IMF exist?
In Episode 1, Bruce Devlin explains the basics of IMF. He shows how a single TV or movie title can be transformed into multiple content versions (airline edits, special edition, languages…) These versions, which share common assets sourced from high-quality source masters, are ultimately made available to multiple distribution channels (Internet, optical media, broadcast…) across multiple territories and over the span of many months to over a year.
In part 1 of this series, Bruce explains IMF basics. The video can be found here.
In Episode 2 of 'Bruce's Shorts', Bruce Devlin focuses on leveraging the Interoperable Master Format (IMF) for maximum efficiency in content repurposing. IMF has a rich vocabulary, which can be used to create multiple versions of a master file. In this tutorial, Bruce walks you through the important composition and packaging stages. IMF is standardised by the SMPTE as ST 2067.
Part two of the IMF tutorial series can be found here.
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