Orad points finger at interactivity

Orad has coupled with fellow Israeli technology developer MUV to provide a tracking technology which is worn on a presenter’s finger and which is claimed to turn any surface into an interactive screen.

The MUV device, called Bird, can identify where a presenter is pointing to, which surfaces are relevant and how much pressure is being applied. In a studio the presenter can stand anywhere and rotate, scale, move, drag, tap, hold, draw or highlight graphics.

Data from the device is transmitted to Orad’s Interact system, which presents the corresponding graphics on the surface. For example, the presenter can drag any image on any wall in the studio or emphasise a particular object in the video wall.

Since the sensor is positioned on the talent's finger it means they can stand anywhere in the studio as opposed to standing in front of the interactive screen.

Rami Parham, CEO and founder of MUV, a startup developing wearable solutions for 3D motion sensing and in-room mapping, thinks the productwill establish a new standard for broadcasters to present their content in a “futuristic fashion”. He said: “Once we enable the presenter to easily interact with holographic content floating around them, a new ecosystem of interactive content is expected to emerge.”

According to Orad, the solution “opens the door for broadcasters who want to turn any surface into an interactive surface.”

There will be an in-depth article on virtual set innovations coming to Broadcast Bridge shortly.

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