Forscene’s Camera SDK lets you add user-generate video into TV programs and other projects.
At the London’s BVE (Broadcast Video Expo) held February 28th to March 2nd 2017 at the ExCeL Exhibition Centre, Forscene will be demonstrating a new way that broadcasters and other content creators can easily incorporate user-generated content into their programs with a new SDK (Software Development Kit) available on the Forscene cloud video platform.
“We call it the ‘Camera SDK’ because it lets our clients integrate Forscene’s Mobile Upload app into their existing applications,” Aziz Musa, CEO of Forscene, said during an interview with The Broadcast Bridge.
“We knew that sponsors want audience involvement to drive a show’s popularity, and what better way to get them on board than enabling the viewers to contribute to the program’s content?”
Forscene’s Camera SDK lets producers take videos uploaded through Forscene’s Mobile Upload app and integrate them into existing applications on the Forscene cloud video platform. These can then be edited into a TV program or published to social media channels directly from Forscene.
As an example of how this is currently being used, Musa cited the hit Brit youth/pop show “What’s Up TV” that airs on Sky 1. “What’s Up TV” has already implemented two forms of user-generated content.
One form is comprised of youth journalists who produce their own news stories on the streets of London. The other uses Forscene’s Camera SKD integrated into “What’s Up TV”’s own app so they can run video competitions from content created by the audience itself.
“This creates a much deeper bond between the audience and the production,” Musa said, “and therefore a greater connection between the viewers and the sponsor. So it’s a win-win situation that generates more revenue opportunities through deeper audience engagement via cell phone video.”
Forscene is empowering anyone's user-generated video to be part of TV programming.
Already, over 8 million hours of content has cycled through their cloud production structure so Forscene is looking for production partners to handle the overload.
Imagine fans interacting with sports heroes during live games, or students asking real time remote questions during college lectures, or tuneful wannabes lip-syncing during TV talent shows.
“We are talking with Amazon Web Services and Microsoft Azure to expand our capabilities,” Musa said, “because we can only speculate how massively popular this innovative new programming generated by anybody’s cell phone video is going to become.”
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