While OTA broadcasters contemplate the future, competitors advance.
Over-the-air broadcasters are entering perhaps the most chaotic period in the technology’s history. With the FCC-mandated spectrum swap and new technology ATSC 3.0 on the horizon, video program delivery becomes ever more confusing.
Once the new kid on the block, IPTV is now part of the pay TV mainstream. Research shows that IPTV single handedly dragged the US pay TV market back to growth in the last quarter of 2014. Similar results occurred in several European countries including the Netherlands.
With the likes of Amazon, Netflix, Hulu and other new content providers, viewers, especially younger viewers, are signing up for the services. Just what does the IPTV market hold? Learn more about these OTA competitors in these two recent articles.
As screens get bigger IPTV continues to drive pay TV.
At the end of 2016 several larger US cable operators reported more broadband subscribers than pay TV subscribers. In addition, pay TV subscriptions continue to fall. Where are those viewers going?
According to DTV Research, the number of homes paying for IPTV in Western Europe overtook pay satellite TV homes in 2015 and has not looked back. In the US, IPTV operators added 1.16 million new subscribers in 2014, according to Strategy Analytics.
Transparency Market Research predicts a trebling in worldwide revenues generated by the sector between now and 2020. The firm’s latest forecast says revenues will reach $79.38 billion by 2020 compared with $24.94 billion in 2013, growing at a solid compound annual rate of 18.1%.
Want to know more, the article, “IPTV keeps pay TV growth going,” can be found here.
Will 2017 be the year of OTT?
According to the latest research from Ooyala, today’s viewers are demanding their entertainment on personalized terms. Viewers want their content the way they want it, on demand and on their terms.
Data from the Ericsson Consumer Lab's TV and Media 2016 report shows that the average consumer worldwide is watching four more hours of mobile video every week than they did four years ago. Meanwhile, traditional TV viewing time is down by 2.5 hours a week. The result; viewers are consuming 1.5 hours more video weekly.
And, these behavioural changes are happening everywhere: Asia-Pacific audiences now watch nearly as much online video as linear TV daily, spurred by on-demand options. Said Robert Kynchl, Chief Business Officer, YouTube, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.
Learn more about this phenomena in the article, “State Of The Broadcast Industry 2017: OTT is the New Normal,” here.
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