The applications can be used separately or together. “When deployed together, customers benefit from enhanced collaboration and efficiencies not found in traditional offerings on the market, allowing creative teams to focus only on the tasks that add value and creativity to productions,” says Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe.

The HTML-5 based MAM application can be tailored for each production workflow. “Non-technical users are able to easily upload and organize video and image assets, search for and update metadata, perform rough-cut edits and review assets with internal teammates,” says the firm. “The MAM application also connects directly into Ooyala Flex, allowing customers to customize their metadata definitions, define the relationships between assets and automate tasks like encoding, transcoding and quality control (QC).”

The Reviewer application for Ooyala Flex “lets individuals either inside or outside of the organization securely review, approve and submit time-coded comments on selected content from anywhere in the world, including real-time collaboration and annotation for images."

“Ooyala Flex customers can set permissions for users outside of their organization, ensuring the integrity of content and protecting metadata by providing fine-grained access for specific people in the review process. Customers can also automatically create a new Reviewer session from a workflow, inviting both Ooyala Flex users and external users to participate, while tracking the entire process.

Lee adds, “As workflows migrate towards IP, solutions like Ooyala Flex and media logistics help connect siloed teams and disparate systems for a more unified and data-driven approach to content creation.”

Ooyala Flex includes tech integrations with companies such as Oracle DIVArchive for storage management, FileCatalyst for file transfer services, Elemental for cloud or on-premise transcoding, Adobe for content editing and others.

In addition, the latest version of Ooyala Flex uses a micro-service architecture within the software, allowing every function of Ooyala Flex to be deployed independently with its own unique process, workflow and communication.

“This means customers can run their own workflow configurations, host them using any provider they wish and grow and shrink services size based on peak or slow activity,” said Lepe. “The modern architecture also makes it easier to develop new features and services, and deploy quickly, either on-premise or in the cloud, with minimal resources.