MAXON Collaborates with NVIDIA and AMD

MAXON is collaborating with NVIDIA to leverage GPU-based live rendering and AMD for its OpenCL architecture on both Mac OS and Windows.

Last September, MAXON, the creators of Cinema 4D modeling, animation, painting and rendering software announced a multi-year collaboration with NVIDIA, the originators of GPU-accelerated computing. A month later, they teamed up with chip supplier AMD (Advanced Micro Devices) to incorporate AMD’s Radeon ProRender unbiased path tracing renderer technology, formerly known as AMD FireRender.

As Paul Babb, president and CEO of MAXON of the Americas explained to The Broadcast Bridge, “Our goal is to make sure we integrate with everything that is out there, so to that end we are partnering with both NVIDIA and AMD to be certain our customers will be getting access to the most powerful hardware and software for their 3D graphics production.”

One of the key lures NVIDIA had that tempted MAXON was its Quasi-Monte Carlo (QMC) sampling patent family, a wonderfully techno-wonky term that Babb was good enough to untangle for us.

“The ‘quasi’ is because the algorithms are related to Monte Carlo methods,” he said. “QMC are computational algorithms for sampling when calculating global illumination. In more rudimentary terms, it is instrumental for the elimination of the flicker problems that can occur when rendering using GI.”

In addition, this collaboration will mean that Cinema 4D graphic artists and designers will get their talented fingers on NVIDIA’s Iray technology for scalable, intuitive, physically-based rendering for lighting and designing a scene.

With NVIDIA Iray for Cinema 4D graphic specialists can get a whole new visual feedback experience using its unique live rendering feature.

And they will benefit from NVIDIA’s Material Definition Language (MDL), which Babb tells us, “is a programming language for defining physically-based materials for rendering. In layman’s terms, the advantage is a consistent look between all application using the Iray rendering engine. So if you create an MDL material in Cinema 4D and save it to your library, when transferred to any other application that supports MDL (like McNeel North America’s Rhino or Autodesk’s Maya), the materials will maintain their appearance.”

You might also like...

News Production Technologies Support Seamless Working From Home

With the pandemic’s alarming numbers now decreasing, news anchors have carefully begun reporting from the studio again, albeit in separate parts of the building and socially distanced. However, the IP-enabled technology and remote workflows developed by equipment vendors across t…

Creative Analysis: Part 18 - Cinematographer Johnny Derango On Fatman

Possibly one of the last features to wrap before the global pandemic effectively shut down production was Fatman, a dark action comedy directed by Eshom and Ian Nelms and starring Mel Gibson as the kind of Santa Claus who would…

HDR: Part 21 - Creative Technology - The Size Of Light

Most people are aware that the amount of detail in a photograph is dependent on a few things. Assuming focus is right, it’s easy to assume it’s a combination of how well the lens was made and the…

HDR: Part 20 - DOPs: Do We Still Need Green?

With the recent advances in artificial intelligence, post-production rotoscope tools are now so good that some DOPs are asking if we still need to use green screen at all, or at least, in quite the same way. Suddenly, it seems…

Asia’s Golden Melody Awards Feature Stunning AR-Supported Performance

Television production these days is tricky enough without adding virtual elements like augmented reality (AR) graphics, but that’s exactly what Taipei-based production company Getop did for the live telecast of the 2020 Golden Melody Awards (GMA). The highly rated annual t…