​Sky Sports Automates Global Syndication of Premier League Clips

Sky Sports is using Ooyala Flex to deliver hundreds of Premier League (PL) in-game clips and highlight packages for online and linear consumption to 40 international licensee partners.

The broadcaster must have all in-game clips available for download and redistribution for all licensee partners within minutes from when the actual highlight is broadcast live.

Sky Sports turned to Ooyala, a subsidiary of Telstra, to deploy a solution in time for the beginning of the 2016-17 Premier League season.

Here’s the workflow. Once a notable event occurs during a live match, a Sky Sports production team is responsible for quickly creating the clip, inputting metadata and transferring the file into their cloud storage system. Once uploaded, Ooyala Flex automatically detects the clip, ingests it into the system and triggers a series of workflows that transform the clip into 20 different renditions. Once final, Ooyala Flex creates and delivers a number of unique packages, each with a subset of those 20 different renditions based on the preferences for every partner, including the corresponding metadata.

This process is repeated and automated every time Sky Sports uploads a clip into Ooyala Flex, occurring numerous times per game, with as many as six to ten games per day, multiple times a week with some games occurring simultaneously. This is a process that, if done manually, would require an immense amount of resources and hands-on work.

“This is an extraordinary syndication contract and set of requirements,” said Ooyala General Manager of EMEA, Rags Gupta, “Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades. Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the PL.”

“Ooyala Flex gives us the confidence, and frankly, the capability to meet the Premier League’s requirements,” said Phil Marshall, Head of In-House production at Sky Sports. “There’s no question that automation has a significant role in video production today. Using Ooyala Flex, we’re able to meet the complex demands associated with this project.”

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