FlipTV Buys Hitachi SK-HD1300 Cameras

Mobile Production company FlipTV, based in Washington DC has purchased six Hitachi SK-HD1300 2/3in cameras for 30ft ‘Captain” truck. The SK-HD1300 gives FlipTV Mobile the format flexibility to shoot in 1080p, 1080i or 720p as determined by its clients’ needs for any particular production. The truck is used to broadcast sporting events from college basketball to professional and international soccer matches, as well as concerts, corporate events and more.

FlipTV Mobile was created as a division of creative services company FlipTV to fill a market need for smaller trucks that could deliver the same premium production quality as large trucks, but at pricing more economical for regional networks and lower-division college sports. When selecting equipment for its first truck, the 30-foot ‘Captain’, quality was FlipTV Mobile’s top priority. 

For outside broadcast and mobile production companies, the ultimate quality of their projects starts with the cameras they use. With a goal of cost-effectively producing first-class results for a diverse international clientele, television service provider FlipTV Mobile is using six SK-HD1300 cameras from Hitachi Kokusai Electric America for video acquisition with good price/performance value. 

Alongside the Hitachi cameras, Captain is equipped with a Ross Video Carbonite switcher, Allen and Heath iLive console, Grass valley K2 Dyno replay and Riedel intercom.

“At the end of the day, our clients want great pictures and great sound,” said Marcelo Capuchinho, managing partner at FlipTV. “Once we found solutions that met our uncompromising quality standards, our next consideration was cost-effectiveness, as our goals required building the truck without breaking the bank. Having worked with HITACHI cameras at one of our clients’ studios, we knew they would meet our objectives perfectly.”

The SK-HD1300’s 2/3”, 2.6 megapixel MOS sensors and advanced digital signal processing have delivered on FlipTV Mobile’s high expectations for image fidelity. The native 1080p/60 signal handling of the SK-HD1300 gives FlipTV Mobile the format flexibility to shoot in 1080p, 1080i or 720p as determined by its clients’ needs for any particular production. The cameras’ design and form factor similarly give FlipTV Mobile the operational versatility it needs for a wide variety of projects, from handheld shooting of sporting events to studio applications with robotics.

Capuchinho credits the SK-HD1300 cameras for contributing to the growth of FlipTV Mobile’s business. “The high caliber of our work all starts with the HITACHI cameras, and has enabled us to take on an increasing range of top-tier projects. Our small-but-powerful truck is now used to broadcast sporting events from college basketball to professional and international soccer matches, as well as concerts, corporate events and more, often parked right next to the big trucks from longer-known mobile production and OB companies.

150

You might also like...

Is Gamma Still Needed? - Part 1

Gamma is a topic that pervades almost all forms of image portrayal, including film, television and computers. Gamma has become a tradition, which means that its origins are not understood, and it is not questioned. Perhaps it is time that…

Creative Analysis - Part 1 - The Nest From The DOP

Glasgow in December is a place and a time with a particular look, and The Nest is a production which enthusiastically embraces that aesthetic. Broadcast in the UK beginning in March 2020, it was produced for the BBC by Studio Lambert…

HDR - Part 9 - An Introduction To ACES

It’s one thing to be confronted by a big pile of technology and to be confused by it. It’s another to know something about that technology and conclude that things could be a lot simpler than they are. Tha…

Color and Colorimetry – Part 12

It’s all very well reading all this theory about colorimetry, but what can be done in practice? First of all, it is necessary to consider that imaging, be it still or moving, is a creative process that relies totally o…

Core Insights - Advances In 12G-SDI

Viewing audiences are continually driving broadcasters to deliver improved video formats to further enhance the immersive experience. It didn’t seem so long ago that HD was lauded as the best format ever. Not only did we end up quadrupling t…