Best known as a developer of video compression technology, EuclidIQ, based in Concord, Massachusetts, has teamed up with Tulix Systems and Gigcaster to develop a customizable framework for live streaming or VOD OTT. The new OptiiQ.ly platform is competing with existing online video platform providers such as Kaltura and Ooyala as a turnkey solution including ingest, transcoding, storage, management, protection, publishing, syndication, tracking, monetization and APIs for third party applications.

The platform combines EuclidIQ content transcoding with CDN and monetization technology from Tulix along with Gigcaster’s Hydra Live Encoding System and VOD encoding cluster at the contribution level. EuclidIQ describes the platform as being suited for OTT and IPTV service operators, as well as content owners or aggregators from traditional linear broadcasters seeking viewers and ad revenue from online content, to corporate communications, live events, houses-of-worship and on-line education. Customers are invited to select their distribution platforms and monetization strategy, whether this is PPV (Pay Per View), subscription SVoD, advertising, or a combination of these. Indeed hybrid monetization models are supported such as subscription/advertising.

“As the demand for OTT services continues to grow, selecting the right encoding technology, CDN, management and monetization system can be a daunting task,” said Frank Capria, Chief Product and Marketing Officer at EuclidIQ. “With OptiiQ.ly, we not only put it all under one roof, we also provide personal consulting during the entire setup process to make sure businesses have exactly what they need to grow online and capture new opportunities for revenue.”

Capria added that he had chosen Tulix and Gigcaster as best of breed partners to create a complete package with EuclidIQ’s IQ264 H.264 compression technology at the heart. “The content owner curates the video library to offer, chooses a monetization model, and the desired delivery platforms. We take care of the rest,” said Capria.

OptiiQ.ly supports linear, VOD, and hybrid channels with mobile app development for Apple TV, Roku, Google Chromecast, Amazon Fire TV, iOS, Android and native web apps.