Elemental Delta enriches live TV experiences and can be adapted for multiscreen viewing and offers new ways to package live content alongside targeted advertising.
Elemental Technologies highlighted its Time-shifted services at IBC. Elemental Delta enriches live TV experiences and can be adapted for multiscreen viewing and offer new ways to package live content alongside targeted advertising. Increasingly, consumers expect their video anywhere, on any device and want to view that content with DVR controls like time delay, pause or repeat. Between 2011 and early 2014, the number of urban television consumers watching time-shifted content increased from 30% to 43%.
Elemental Delta supports multiscreen delivery of advanced live-to-VOD services such as:
- Catch-up TV: Enabling viewers to replay TV shows broadcast hours or days earlier. Catch-up TV enables pay TV operators to offer an alternative to on-demand movies and to monetize content through targeted advertising.
- Start-over TV: Time-shift TV controls let viewers replay a live broadcast already underway from the beginning and to switch back to a real-time broadcast feed. Targeted advertising can be streamed on top of existing commercial breaks offering distributors a new monetization avenue.
- nPVR: DVR controls, which enable creation and storage of live TV content recordings for playback on any device, are increasingly included as a component of pay TV subscriptions. nPVR capabilities help build customer loyalty and increase content consumption.
Elemental Delta combines just-in-time (JIT) packaging, origin services, intelligent caching, dynamic ad insertion and replacement, and end-to-end encrypted content protection functions in a single platform. The platform reduces multiscreen system complexity with the ability to transform any input into any output for high-quality, secure video delivery.
The IP video delivery solution lowers storage, bandwidth and transit costs and helps content providers mitigate distribution expense by taking ownership of greater portions of the delivery infrastructure.
After extensive testing, initial customers include major Telco, over-the-top TV (OTT), broadcast, satellite and mobile operators in the U.S., Europe and Middle East.
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