Elemental Technologies launches Elemental Delta, a video-delivery platform for time-shifted services

Elemental Delta enriches live TV experiences and can be adapted for multiscreen viewing and offers new ways to package live content alongside targeted advertising.

Elemental Technologies highlighted its Time-shifted services at IBC. Elemental Delta enriches live TV experiences and can be adapted for multiscreen viewing and offer new ways to package live content alongside targeted advertising. Increasingly, consumers expect their video anywhere, on any device and want to view that content with DVR controls like time delay, pause or repeat. Between 2011 and early 2014, the number of urban television consumers watching time-shifted content increased from 30% to 43%.

Elemental Delta supports multiscreen delivery of advanced live-to-VOD services such as:

  • Catch-up TV: Enabling viewers to replay TV shows broadcast hours or days earlier. Catch-up TV enables pay TV operators to offer an alternative to on-demand movies and to monetize content through targeted advertising.
  • Start-over TV: Time-shift TV controls let viewers replay a live broadcast already underway from the beginning and to switch back to a real-time broadcast feed. Targeted advertising can be streamed on top of existing commercial breaks offering distributors a new monetization avenue.
  • nPVR: DVR controls, which enable creation and storage of live TV content recordings for playback on any device, are increasingly included as a component of pay TV subscriptions.  nPVR capabilities help build customer loyalty and increase content consumption.

Elemental Delta combines just-in-time (JIT) packaging, origin services, intelligent caching, dynamic ad insertion and replacement, and end-to-end encrypted content protection functions in a single platform. The platform reduces multiscreen system complexity with the ability to transform any input into any output for high-quality, secure video delivery.

The IP video delivery solution lowers storage, bandwidth and transit costs and helps content providers mitigate distribution expense by taking ownership of greater portions of the delivery infrastructure.

After extensive testing, initial customers include major Telco, over-the-top TV (OTT), broadcast, satellite and mobile operators in the U.S., Europe and Middle East.

You might also like...

The ATSC Looks To A New Steward To Navigate NEXTGEN TV

When the Advanced Television Systems Committee (ATSC) began its search for a new president this year, after two decades of steady leadership by Mark Richer - who oversaw the country’s transition from analog to digital and then to HDTV -…

IP Showcase Looking For Presentations For NAB 2020 Industry Gathering

The IP Showcase is a highly anticipated event at the NAB Show in April that annually brings together a myriad of companies with complementary IP technology that spotlights “real world” applications using third-party products. Attendees like it because they get a h…

Extended Reality And Wireless Quality Rise Up Agenda For 2020

Extended Reality (ER), advanced advertising and quality over wireless networks are key themes for broadcasters and video service providers during 2020 as underlying technologies mature.

Boring Ads Offset Super Bowl 2020 Viewing Innovations For Fox

Super Bowl may not be the most watched sporting event in the world but remains a showpiece for US broadcasting where the latest technologies and innovations in coverage are displayed.

Super Bowl LIV - Betting On Big Game Bandwidth?

Video compression, bonded cellular technology and cellular networks have evolved to the level that giant planned events like the Super Bowl no longer challenge cellular service adequacy.