​Why Smart Metadata is Essential - Telestream has a View

There is so much content being produced that finding and using the right content, in the right way, can only be achieved through comprehensive metadata tools and search tools. In the latest in our series exploring the importance of metadata, Paul Turner, VP of Enterprise Product Management provides Telestream’s view.

The Broadcast Bridge:  What types of metadata does your product capture?

Paul Turner: Metadata plays an enormous role in almost every media production process. In Telestream Vantage systems, metadata is used to actively and dynamically change workflow functions according to the technical properties of the media. The Telestream Vantage products can process metadata in sidecar xml files, or embedded in MXF files. It can also process what we call ‘work orders’, that is metadata contained in CSV files. More than that, Vantage can create metadata by automatically analysing files, and it can convert metadata between different stylesheets so that the metadata can be used by different systems.

The Broadcast Bridge:  Please provide an example of how metadata is incorporated into a typical workflow using your product and the benefit this brings

Paul Turner:  In a very simple example, but one that is common in news ingest, Vantage can examine metadata on files that come into a news organisation, examine this to decide the resolution, aspect ratio and even orientation of the shot, and then apply the necessary processing rules to get this story into the news production system as quickly as possible. This allows broadcast news companies to benefit from footage that comes from the massive number of video cameras in phones that are now first on the scene at almost every incident.

Another example concerns delivery of media to social media sites and online video platforms. These all require metadata, which can often be the same data with different label names and formats. Vantage is able to condition a single super-set of metadata so that media can be syndicated to multiple social media and OVP sites with minimal operator input.

The Broadcast Bridge:  How might metadata be used as a future business or editorial driver with your product?

Paul Turner:  Dynamic Ad Insertion (DAI) relies upon on a lot of specific metadata that must be provided in the content. DAI offers huge additional advertising opportunities for VOD providers. We have seen several customers use Vantage to automate the conditioning of media and provision of metadata for DAI services, such as those offered by Sky in the UK.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Nine Pitfalls Of Relying On FTP To Move Large Media Files

Broadcasters are continuing to adopt and take advantage of IT working practices as they transition to file-based workflows. However, some seemingly effective solutions are outdated, have not kept pace with advances in computing power, and are unable to efficiently transfer…

Essential Guide: Secure IP Infrastructures For Broadcasters

Security is becoming increasingly important for broadcasters looking to transition to IP infrastructures. But creating improved software, firewalls and secure networks is only half the story as cybercriminals look to find new and imaginative methods of compromising data.

Secure IP Infrastructures For Broadcasters - Part 1 - Secure Servers

In this series of three articles, we investigate the underlying aspects of computer server design for high value security and 24-hour operation. In the first article we look at advanced server security, in the second article we understand how servers…

Taming The Virtualized Beast

Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.

AI – ML – DL – The Differences

Artificial Intelligence is more than just one element. In this article, we look at and describe the many parts AI encompasses.