IBC2018 Show Event Channel

Everything you need to know for the show and exhibitors.

Click here

South Coast Film & Video Shoots Houston Metro Campaign with Varicam LT

South Coast is using newly purchased Panasonic Varicam LT for a new commercial campaign for METRO, the Houston, Texas, transportation agency. South Coast Director/ DP Everett Gorel opted for the VariCam LT after a rigorous demo with the VariCam 35 and a July 4th shoot-out between the VariCam LT and several other 4K options.

Camera operator Wyatt Cagle lining up a shot with the UH mascot at the METRO station outside TDECU Stadium.

Camera operator Wyatt Cagle lining up a shot with the UH mascot at the METRO station outside TDECU Stadium.

South Coast Film & Video Director/ DP Everett Gorel used the Panasonic VariCam LT to shoot two spots for METRO. The first :30 spot, “This is My Metro” profiles Zack, a bus-riding high-school student and drum major. The second spot, “Ride for Free” with University of Houston football coach Tom Herman, promotes free rides on METRO to and from every Cougar home football game. Both commercials have been heavily promoted on local television and METRO’s web site, www.ridemetro.org.

Gorel said that the VariCam LT is the latest in a long line of Panasonic camera gear that the company has fielded throughout its 36+-year history, including the first tape-based VariCam in the Southwest.

The VariCam LT camcorder inherits the same super 35mm sensor and imaging capabilities as the VariCam 35, but with significant reductions in size, weight and price. The camcorder delivers 14+ stops of dynamic range with V-Log, with dual native ISOs of 800/5000. Weighing just under six pounds the VariCam LT is an ideal camera for handheld, SteadiCam, jib, crane, drone, gimbal and overall cinema verité work. New features including an EF lens mount, hot swappable batteries, IR shooting capability, a 23.98 PsF output, cinema style file naming, and image presets such as scene files.

South Coast shot both Metro commercials in 4K and handled the color grade and edit in-house, using both Blackmagic Resolve and Avid. The VariCam LT was outfitted with a lens package of Zeiss Compact Primes and a Canon CINE-SERVO 17-120mm zoom.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Sony Virtual Production Service Launched at Red Bull Event

Although OTT delivery has created a mature market for on-demand scripted shows that leverages the public internet for distribution, the ever increasing and IP-enabled bandwidth available that uses public wireless networks and the public cloud, is opening a new market…

Can Artificial Intelligence Create Low-Light Images Without Noise?

Noise is found in all imaging systems, but it becomes particularly challenging in low light. High ISO can be used to increase brightness, but it also amplifies noise. Post-processing can be applied, but it does not resolve the low signal-to-noise…

2018 NAB Show Highlights Complex State of the Industry

Following numerous private conversations and panel discussions at the recent 2018 NAB Show, it’s become clear that broadcasters are being challenged like never before to hold the line on CapEx spending while delivering more content across their linear platforms. Because o…

Sensor Developments, a Look Forward

The core of any camera is the sensor, and along with the lens, they define and constrain the performance of the camera more so than the downstream processing. There have been many advances in sensors, with the move from vacuum…

Canon Compact Zoom: 18-80mm and 70-200mm

Canon’s new Cine-Servo 17-120 T2.95-39 compact lenses are parfocal lenses. Once focus is achieved, focus will be held at all focal lengths. However, when you need auto-focus, the parfocal design is a perfect match to the Canon’s Dua…