South Coast Film & Video Shoots Houston Metro Campaign with Varicam LT

South Coast is using newly purchased Panasonic Varicam LT for a new commercial campaign for METRO, the Houston, Texas, transportation agency. South Coast Director/ DP Everett Gorel opted for the VariCam LT after a rigorous demo with the VariCam 35 and a July 4th shoot-out between the VariCam LT and several other 4K options.

Camera operator Wyatt Cagle lining up a shot with the UH mascot at the METRO station outside TDECU Stadium.

Camera operator Wyatt Cagle lining up a shot with the UH mascot at the METRO station outside TDECU Stadium.

South Coast Film & Video Director/ DP Everett Gorel used the Panasonic VariCam LT to shoot two spots for METRO. The first :30 spot, “This is My Metro” profiles Zack, a bus-riding high-school student and drum major. The second spot, “Ride for Free” with University of Houston football coach Tom Herman, promotes free rides on METRO to and from every Cougar home football game. Both commercials have been heavily promoted on local television and METRO’s web site, www.ridemetro.org.

Gorel said that the VariCam LT is the latest in a long line of Panasonic camera gear that the company has fielded throughout its 36+-year history, including the first tape-based VariCam in the Southwest.

The VariCam LT camcorder inherits the same super 35mm sensor and imaging capabilities as the VariCam 35, but with significant reductions in size, weight and price. The camcorder delivers 14+ stops of dynamic range with V-Log, with dual native ISOs of 800/5000. Weighing just under six pounds the VariCam LT is an ideal camera for handheld, SteadiCam, jib, crane, drone, gimbal and overall cinema verité work. New features including an EF lens mount, hot swappable batteries, IR shooting capability, a 23.98 PsF output, cinema style file naming, and image presets such as scene files.

South Coast shot both Metro commercials in 4K and handled the color grade and edit in-house, using both Blackmagic Resolve and Avid. The VariCam LT was outfitted with a lens package of Zeiss Compact Primes and a Canon CINE-SERVO 17-120mm zoom.

You might also like...

Creating Virtual Sets With LED Walls And Unreal Engine With Andy Jarosz

Virtual production based around LED walls involves a disparate collection of technologies, and the people best placed to get the best out of the technology are often multi-disciplinarians with experience across several fields.

Information: Part 2 - Gaussian Distribution

Information can never be separated from its nemesis, which is uncertainty. The former is only possible by limiting the latter.

HDR: Part 1 - The State of HDR

Over the century or so we’ve been making moving images, a lot of improvements have been dreamed up. Some of them, like stereo 3D and high frame rate, have repeatedly suffered a lukewarm reception. Other things, like HD, and e…

Electricity: Part 2 - Protection

Electrical safety is extremely important, and a combination of technology and procedures helps achieve adequate protection.

At 2022 NAB Show Industry Demos Value Of 8K Production

It was in December 2018, during the Rugby World Cup hosted by Japan, that national broadcaster NHK began testing what it called its “Super Hi-Vision” 8K system, broadcasting images via satellite at up to 16x greater than that of HD—with a com…