Two expndos, part of Gearhouse Broadcast's Australian fleet.
Gearhouse Broadcast has inked multi-million dollar investment in Fujinon 4K and HD lenses to bolster and enhance its Australian HD OB supertruck fleet.
Gearhouse Broadcast has purchased a significant number of Fujifilm Fujinon UA107x8.4BESM, UA80x9BESM, UA22x8BERD and UA13x4.5BERD 4K lenses and HA23x7.6BERD and HA14x4.5BERD HD lenses which now means all of its OB supertrucks and a substantial amount of its entire Australian OB fleet will now be Fujinon 4K lens-enabled.
For Gearhouse CEO, John Newton, the logic behind the investment was simple. He explained, “Put simply these lenses with our current camera fleet will give the very best picture quality for our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That’s an immediate and tangible benefit for our customers. Then there’s the fact that our entire fleet is now futureproofed for 4K production of any kind. Finally and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today’s market.”
The Fujinon UA107x8.4BESM box lens
With many camera manufacturers producing UHD 4K cameras, Fujinon has developed lenses which not only meet but exceed 4K optical performance. This includes high resolution, high contrast and high dynamic range (HDR). Fujinon has also placed particular emphasis on the development of accuracy in focus control demanded by 4K resolution and developed new manufacturing technology for configuring and positioning of lens elements. All these new technologies and features now make production better, sharper and more efficient than ever before.
The new Fujinon 4K and HD lenses will form an integral part of Gearhouse’s technology offering at many of the high profile events it provides broadcast services for including the ATP Australian Open Tennis, V8 Supercars races, Super 15s Rugby and A-League Football amongst many others.
You might also like...
With the advent of camera-to-Cloud recording, will in-camera recording media be relegated to the dust bin of history alongside the Jaz Drive and the Sony Memory Stick? It could soon well be the case, but for it to happen, The…
Ashley Xu - Crossing The Divide Between Creating For Social Media And Traditional Professional Media
Ashley Xu blew up on social media when she started making ‘thirst traps’ (adverts) in her college dorm. Check them out, you may be surprised by just how good they are. It did not take long for major brands to see…
If we could get lights capable of full color mixing at the same price as conventional white-only ones, would we?
Matt Sakatani Roe shares his experiences shooting the Netflix film ‘Purple Hearts’, staying hands on with the camera, staying close to the characters and leveraging natural light.
Like a lot of new ideas in film and TV, high dynamic range pictures are easy to like. The fear is that they’re far harder to create. In reality, HDR isn’t necessarily a huge burden, certainly not in the…