Globo Kicks Off HDR In Latin America With Help From ATEME

Globo, Latin America’s largest commercial TV network, has launched Brazil’s first VoD service combining HDR (High Dynamic Range) with 4K resolution. The service, featuring TITAN transcoding software from ATEME of France, is available via Globo’s OTT multi-screen platform, Globo Play, on smart TVs that are HDR and 4K ready, as well as PCs, smartphones and tablets.

The first content to benefit from both the 4K resolution at 2160 x 3840 pixels and HDR technology is "Ligações perigosas", otherwise known as “Dangerous Liaisons”, available since July 2016.

ATEME's TITAN is multi-codec/format video transcoding software for mezzanine, set top box and ABR VoD, covering post-production, playout and archive applications. ATEME describes it as a fully virtualized software package, which can run on suitable commodity hardware. It has a modular construction so that different components can be combined as required for a given deployment, embracing a variety of input/output and codecs at different resolutions, which enables the mezzanine mode operation.

This may be the first commercial service to offer HDR in Latin America but there have been one or two trials of content with 4K resolution. Claro Chile, subsidiary of America Movil, Latin America’s largest telecommunications operator, in May 2016 started a series of demonstrations of end-to-end 4K delivery using the Electra X3 advanced media processor from Harmonic. This 4K demo channel has since distributed a variety of content to users with Sony UHD TV sets. 

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