Dalet Powers Clippn’s new Cloud Based Platform

Dalet will power new enterprise-level archive revitalisation services provided by stock video clip network, Clippn. Due to the advanced processing and metadata tagging capabilities of its new cloud-based platform, Dalet media management technology will be expanding Clippn’s offerings to include large-scale collections.

The move to a Dalet powered cloud-based platform gives Clippn the ability to scale to meet the growing demands of enterprise clients with large, untapped video archives for use in today’s media workflows.

The process for organising assets using Clippn’s cloud-based system is simple. Enterprise clients provide Clippn with their library of digitised assets; because Clippn can work with all types of media, footage can be submitted in any format.

“Our cloud-based platform streamlines the process of ingest, curation, transcoding and adding metadata to raw assets and clips, adding value to the footage at every step so it can be repurposed and even offered for sale through leading stock footage sites.”
— Mick Reed, Founder and CEO, Clippn

The Clippn production team works with clients to establish usage rules and workflows and build the optimal metadata schema. This includes adding keywords and other common metadata as well as fields that are unique to the broadcaster or media organisation.

These can be technical and creative descriptors as well as metadata that will hook into media archive-specific systems, whether it is a MAM or broadcast system. The tagging process is streamlined with advanced automation at key steps, accelerating the revitalisation process significantly.

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