Agama Extends DTV Monitoring Solution with Analytics Applications

At The 2014 IBC Show (stand #4.A75), Agama Technologies, a specialist in video service quality assurance will spotlight its new mission-focused analytics applications as add-ons to its existing Agama DTV Monitoring Solution. By focusing on specific use cases, such as device troubleshooting, change management and content offering optimization, these applications enable new insights for TV operators in a fast, interactive and efficient way.

The company’s exhibit stand will feature a live demonstration of cutting-edge QA capabilities for OTT, IP and cable video services.

Agama said today's sophisticated video delivery and service monitoring solutions—especially those covering customer-viewing devices—generate vast amounts of data. By applying mission-focused analytics with built-in domain specific knowledge to this data, it is possible to efficiently create a multitude of valuable insights for TV operators. These insights should provide significant bottom-line savings if used to support continuous service quality improvements, trend analyses and other processes reliant on discovering patterns based on often complex, non-obvious relations. The key, however, is to be able to extract relevant actionable insights from the wealth of data and not get stuck in the sheer mass of it.

The new Operational Analytics applications combine intelligent processing and analytics with data exploration and interactive visualization, tailored to each use case, according to Johan Görsjö, Director of Product Management at Agama Technologies. “We're convinced that this kind of mission-focused analytics offers great potential to TV operators looking to increase operational efficiency, as well as enhance customer understanding.”

At IBC2014, Agama will launch Operational Analytics for Devices, an application to interactively explore how viewing device aspects and metrics are correlated within the total customer base; and, the resulting impact on end-user quality. Its exploratory user interface allows for detection of differences and correlations in service quality and device behavior for combinations of aspects, such as software and hardware versions, chipset, device model and firmware - which with traditional methods would be very difficult or even impossible to discover.

The intelligent processing and aggregation of metrics and properties enables interactive visualization and correlation of Quality of Service (QoS) and Quality of Experience (QoE) metrics, supporting millions of devices. This empowers, for instance, technical analysts, third line support staff and development teams to faster troubleshoot and analyze issues. The application supports advanced troubleshooting, root-cause analysis, change management and continuous service quality improvements in OTT, IPTV and cable deployments.

The second new application that Agama will show at IBC2014 is targeted at customer behavior analytics: Operational Analytics for Media Consumption. By creating and visualizing media consumption metrics, this provides objective customer analytics information down to per-service level that can support an operator's marketing, sales and product management teams.

This detailed insight into how and when services are used by the customers, with metrics such as reach and rating, can be used to streamline channel packaging, support content negotiations, and to understand customer engagement. The Operational Analytics for Media Consumption application scales to the largest size of operators.

Agama is showcasing its complete solution, including these latest innovations, at the industry trade show IBC2014 in Amsterdam on September 12-16.

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