Comigo shows how to integrate OTT backends with cloud at IBC 2016

Israeli cloud TV software company Comigo will major on its Experience Intelligence product line at IBC 2016, which it defines as a holistic approach to content and user interaction. The main demonstration will be its EI Cloud, which Comigo claims can work with any OTT back-end in the market, while exposing a full set of APIs to support any front-end, whether already deployed or in development.

EI Cloud then provides Experience Management tools for operators to manage the content-related applications and services that bring these front and back ends together, with a focus on contextual viewer engagement. EI Cloud also houses Device Management functionalities to simplify multi-device registration, maintenance, measurement, upgrades, and STB-specific operations.

Comigo will also be showing its upgraded middleware for STBs and TVs, with an enhanced user interface supporting both AOSP (Android Open Source Project) and straight Android TV platforms. Whether used for OTT, IPTV, or hybrid (i.e., terrestrial, cable, satellite) TV service, Comigo's EI Middleware covers aspects of the TV service boosted by the EI Cloud, aiming to improve the viewing experience. EI Middleware also supports a range of WatchApp HTML widgets that offer contextual interaction with content for sports, ads, commerce and other applications. EI Middleware can be created around Comigo's widgets catalog or be custom-developed leveraging the WatchApp SDK.

Finally Comigo will demonstrate EI Mind, which is a cloud-based Platform as a Service (PaaS) that uses artificial intelligence to boost TV experiences. EI Mind is essentially EI Cloud with video front ends enhanced by various AI capabilities.

Comigo will be at stand 3.B52 from September 9-13 at IBC in Amsterdam.

 Israeli start-up Comigo is led by CEO Motty Lentzitzky.

Israeli start-up Comigo is led by CEO Motty Lentzitzky.

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