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Blue Lucy presents BLAM: a new breed of MAM

Blue Lucy to present BLAM, a new breed of media asset management software at IBC2016. The technology consultancy and media asset management software development agency, states that BLAM provides more functionality than you’d expect from a regular MAM, combining asset management, workflow orchestration and advanced video processing in a single platform.

Blue Lucy Asset Manager claims that BLAM provides more functionality than you’d expect from a MAM

Blue Lucy Asset Manager claims that BLAM provides more functionality than you’d expect from a MAM

Software development agency Blue Lucy is introducing the Blue Lucy Asset Manager (BLAM): a new breed of media asset management  (MAM) software.

The company claims that BLAM provides more functionality than you’d expect from a MAM because it combines asset management, workflow orchestration and advanced video processing in a single, complete system, streamlining operations for production, media publishing and archiving. It is also affordable, easy to use and quick to implement – everything you would not expect from a typical asset management system.

BLAM is said to provide secure global visibility ad production workflow management tools that can be up and running in minutes. Based in the cloud, or deployed on premise, they can be accessed via a customisable web interface.

At the IBC2016, the Blue Lucy team plans on demonstrating how the BLAM Core product meets a broad range of business and operational requirements in the end-to-end media production and delivery chain, while a range of more than 30 plug-ins enable operators to build a customised platform tailored to their specific requirements.

Blue Lucy will focus on BLAM’s Core Features: 

  • Advanced Searching, 
  • Storage Manager, 
  • Workflow Manager. 

Advanced Searching is comparable to ‘Google style search capability’ which supports Boolean, fuzzy and wildcard searches. Storage Manager is the centralised storage management of the on premise and cloud systems. Lastly, Workflow Manager works by creating and monitoring highly automated, user defined workflows.

“Implementing a media asset management system is still considered by many to be an expensive and difficult task. At IBC2016 we’ll be demonstrating how BLAM defies all MAM expectations by providing an affordable, easy to implement solution for asset management, workflow orchestration and advanced video processing for a wide range of applications from post-production to content supply chain management.”
— Julian Wright, CEO, Blue Lucy Media Ltd.

The Blue Lucy stand will also provide a demonstration of the featured plug-ins that work with BLAM, including: The Adobe Premiere Plug-in, The AWS Cloud Connector Plug-in, and The Media Importer Plug-in.

The Adobe Premiere Plug-in enables access to all the core asset and workflow management features of BLAM from within the Premiere editing software, also enabling a hi-res / low-res workflow allowing the ultimate in flexible operations – particularly for large file formats such as 4K.

The AWS Cloud Connector Plug-in enables Amazon S3 or Glacier storage to be managed by the BLAM Storage Manager, providing a seamless integration. It enables AWS Glacier to be used as a low cost and scalable alternative to LTO. The connector also helps control costs by providing storage monitoring and rules based access to the restore process.

The Media Importer Plug-in, designed primarily as a solid state media card import tool, is effective with any source medium. It provides a clip preview player and allows direct, secure imports to BLAM. When used in conjunction with the BLAM Tailor Plug-in it allows users to instantly join clips which span different folders or cards and provides rough cut editing. For remote operations or when importing to a cloud hosted BLAM, the tool can optionally include UDP file acceleration.

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