Triveni Digital Supports First Live ATSC 3.0 Commercial Simulcast

Triveni Digital announced it has teamed up with Capitol Broadcasting Company, owner and operator of North Carolina television stations WRAL-TV, WRAZ-TV, and WILM-TV, to broadcast the first live commercial ATSC 3.0 simulcast in the USA.

Triveni Digital is providing Capitol Broadcasting Company with several essential components for ATSC 3.0.

For the ATSC 3.0 simulcast, as part of a unified PSIP and ATSC 3.0 broadcast station workflow, Capitol Broadcasting Company uses Triveni Digital's new GuideBuilder XM signaling and announcement system to manage metadata, streamlining the delivery of advanced EPGs/ESGs and localized, enhanced emergency alerts.

Triveni Digital also supplied an integrated ROUTE encoder capable of converting multiple DASH streams into ROUTE. QoS is managed by Triveni Digital's StreamScope XM, which enables channel sharing broadcasters to perform detailed analysis of ATSC 3.0 streams and data structures to allow error detection, isolation, and resolution.

Triveni Digital's systems offer seamless integration with other ecosystem partners and is part of a complete ATSC 3.0 broadcast workflow.

Being the very first to demonstrate new services and media types enabled by the next-generation broadcast television system, including advanced electronic programming/service guides (EPG/ESG), in a production workflow, Triveni Digital and Capitol Broadcasting Company are lighting the path toward better television.

"Our goal is to set up a test bed to learn all we can about ATSC 3.0 and to be ready to leverage all the new functionalities that it brings," said Pete Sockett, director of engineering and operations for WRAL TV. "Our relationship with Triveni Digital dates back to the earliest days of digital TV in the U.S., when we jointly implemented the first data broadcast system over ATSC 1.0. By partnering with Triveni Digital again, we are helping local television stations get one step closer to implementing a system that supports the wide variety of new and enhanced services."

"Triveni Digital has been a key developer, educator, and demonstrator of ATSC 3.0," said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. "We're excited to work with Capitol Broadcasting Company on this next step, showing channel sharing stations how to make a seamless migration to ATSC 3.0 to start deploying the new revenue-generating features and services, while still supporting the current broadcast infrastructure during the transition phase."

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