SAM's latest production switcher the Kula has been purchased for the first time in the U.S. LMG, a provider of video, audio, lighting and LED solutions for corporate meetings, live broadcasts and specialty events, bought two Kahuna 9600 switchers in 4 M/E mode and a Kula 2 M/E.

The Kula range of multi-format production switchers combines SD, HD and 4K capabilities and can mix any format, up to and including 4K. This eliminates the need for external conversion equipment.

Capable of handling 4K/1080p/HD and SD in 1M/E and 2M/E versions, Kula can manage multiple formats. The 2M/E HD/SD version can be switched to 1M/E 4K mode, allowing users to benefit from higher production values.

Sean Borowski, Director of Video Services at LMG commented: “LMG has confidently deployed Kahuna large-format production switchers in our largest and most mission-critical events for many years, and we are excited to continue that tradition utilizing Kahuna 9600 in our flagship production systems. Innovative FormatFusion multi format conversion and flexible signal workflows are key advantages for the technically diverse range of high-profile events that LMG supports. We look forward to the new Kula production switcher invigorating our compact system packages.”

Neil Maycock, EVP Marketing at SAM, commented, “The U.S. is a key market for SAM, and we’re excited to announce our first U.S. sale of Kula, especially with LMG who we’ve been working with for years. We designed the Kula to be versatile, affordable and to meet a wide range of production needs. It’s the perfect switcher for a company like LMG that offers a variety of services to its clients.”